Marketing Manager, CRM

About tabby

Tabby is on a mission to give people power over their money. For too long, financial systems have worked for the institutions that built them, not the people using them. Runaway interest, fine print and limited access have left many behind, feeling shut out of a system that wasn't setting them up for success.

We're building a different kind of system—in a complete money app to send, spend and save. One that's clear, flexible and puts people and businesses in control. Founded in 2019, we serve customers and businesses across Saudi Arabia, the United Arab Emirates and Kuwait. Millions of customers and 65,000 global brands, government services and small businesses rely on us today.

What began as a better way to pay at checkout has grown into a financial system working the way it should have all along.
We’re looking for a results-driven CRM Marketing Specialist to design, execute, and optimise lifecycle marketing campaigns that engage users across all stages — from onboarding and activation to retention and loyalty.

About the role

We’re seeking a results-driven CRM Marketing Manager to manage UAE lifecycle strategy and drive measurable impact across activation, retention and lifetime value. You’ll lead the end‑to‑end CRM and marketing campaigns, build scalable communication processes, and partner closely with data, analytics, design, co-marketing and copywriting teams to deliver personalized, high‑performing customer experience.


We expect extensive hands‑on experience with modern CRM and martech tools, strong proficiency working with large amount of data to turn it into clear insights and tangible business results.

• What you’ll do

  • Work on and be responsible for OKRs tied to activation, retention, LTV, and revenue.
  • Build the communication strategy: audience and segmentation, contact rules, comms calendar, CRM assets and localization.
  • Build automated, event-triggered journeys and dynamic personalization using various data sources and tools.
  • Optimize multi-channel communications through email, push, sms, in‑app from onboarding and activation to win-back.
  • Run experiments and measure results: A/B testing, holdouts, incrementality and attribution.
  • Ensure CRM data quality and integrity.

• What you’ll bring

  • 5+ years of experience in CRM, with at least a year of experience in fintech, retail, finance.
  • Proven track record turning CRM into business results.
  • Hands-on expertise with modern CRM and martech tools (Braze, Customer.io, Salesforce, Moengage, etc).
  • Strong analytical skills, proficiency with experimentation and reporting.
  • Advanced SQL, Python, vibe coding and analytical skills are strong advantages.
  • Fluency in spoken and written English, speaking and written Arabic is a strong advantage.