Marketing Director - Demand Creation

We're Osome - an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what's important to them. We've developed a unique solution that combines SaaS with a human-in-the-loop approach to provide full-fledged services in real-time.

We’re experiencing rapid growth in both client base and team, which now comprises around 500 people across our offices worldwide. As we continue to scale, we’re looking for more bright minds who are excited to make a real impact by solving complex problems.

Responsibilities (how do we measure your success):

• Business Impact: At Osome, marketing leads the revenue charge. We are the growth drivers of the business by driving top of funnel awareness and category ownership.
• Brand Resonance: Drive brand awareness and top-of-funnel growth through category-defining content that exudes brand personality.
• Build a Media Engine: Transform Osome’s marketing from a software/services company into a trusted media brand for entrepreneurs. You will oversee the global editorial strategy across all mediums (video, audio, written, experiential).
• Own the Narrative: Act as the chief storyteller. Define our global positioning, messaging, and tone of voice, ensuring we sound like human beings speaking to ambitious founders, not an accountant speaking to a spreadsheet or a vice versa, you get the drift.
• Lead the Creative Pod: Manage, inspire, and elevate a high-performing team of content marketing, organic social, PR, design and events.
• Category Design: Shift the market conversation from "how to do accounting" to "how to build a modern business," positioning Osome's leadership as top-tier thought leaders.
• Brand-to-Demand Bridge: Lead closed-loop execution across concepts, creation, engagement and execution and customer experience.

Task (what does the role do on a day-to-day basis):

• Editorial Direction: Architect and oversee the global content calendar, ensuring every piece of content, from a TikTok video to a long form eBooks are deeply engaging and on-brand.
• Experiential & Event Content: Bridge the digital and physical worlds by directing the content strategy for multi-format engagement. You will own the narrative and collateral for global tradeshows, industry conferences, and exclusive founder events, ensuring every keynote, panel, and booth activation serves as a high-impact extension of the Osome media engine.
• Earned Media & PR: Direct the global PR strategy. You will identify "newsjacking" opportunities, craft disruptive pitches, and secure Tier-1 media coverage for our founders and business milestones.
• Creative Gatekeeping: Review and elevate the creative output of your team. You are the ultimate taste-maker for the brand's visual identity and copywriting.
• Organic Social Domination: Guide the social media team to build highly engaged, localized communities across LinkedIn, X, Instagram, and regional platforms.
• Campaign Orchestration: Conceive and launch massive, multi-market brand awareness campaigns that break through the noise of the traditional corporate services sector.
• Performance Tracking: Monitor Share of Voice (SOV), organic traffic growth, PR reach, and brand sentiment, reporting directly to the C-suite on the momentum of our demand creation engine.

Required Experience:

• 8-10 years of marketing experience with a heavy, demonstrable focus on Brand, Content Strategy, PR, or/and Field Marketing
• Proven track record of managing and scaling in-house creative, content, and communications teams (preferably in a B2B SaaS, Fintech, or fast-growing startup)
• A killer portfolio of brand campaigns, multi-format event activations, content properties, or PR stunts that you conceptualized and drove from ideation to launch.
• Experience scaling a brand narrative across multiple international markets, understanding how to maintain a global identity while allowing for local nuance
• Strong analytical skills, with the ability to develop and track metrics to measure the effectiveness of marketing campaigns and initiatives
• Experience in hiring, onboarding, mentoring and leading high-performing marketing team
• Exceptional leadership skills, capable of building a dedicated following within the organisation.
• Prior experience in a tech-driven business or SaaS company, ideally in a scale-up.
• Experience in the field of accounting and corporate services would be highly desired.

Our Benefits

• Multi-cultural environment to enhance your global perspective.
• Learning opportunities and mentorship from peers and leaders.
• Flexible working arrangement; Hybrid working arrangement
• An agile working model focused on goals and performance.
  

Equal Opportunity Statement

At OSOME, creating a culture where individuals of all backgrounds feel comfortable really matters.

Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. We want to ensure that we represent the diversity of talent in the society we live in today.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.