The Role
We're looking for a Senior Marketing Data Analyst who thinks like a growth partner, not just an analyst. You'll own the measurement layer connecting marketing spend to business outcomes across channels, campaigns, and markets — directly influencing how hundreds of thousands of acquisition dollars are allocated.
What You'll Do
Acquisition & Performance Analytics
Own the acquisition analytics pipeline end-to-end, building a comprehensive understanding of our growth engine
Deeply analyze funnel performance across channel, campaign, creative, audience, and geography to surface actionable optimization opportunities
Track and narrate core business drivers: CAC/CPA, conversion rates, retention, LTV, and ROI/ROAS
Measurement & Attribution
Architect sophisticated measurement frameworks that give a clear, reliable view of marketing performance
Develop and maintain robust Multi-Touch Attribution (MTA) models to properly credit every touchpoint in the customer journey
Build and deploy Marketing Mix Modeling (MMM) to understand the macro-level impact of our diversified spend
Drive rigorous incrementality measurement to ensure we're generating true business uplift — not just activity
Experimentation
Design and execute geo-tests and other experimental methodologies to validate growth hypotheses
Define success metrics and establish rigorous control groups to protect experimental integrity
Size tests for statistical significance and translate complex results into clear direction
Act as a strategic advisor to the growth team: confident scale / no-scale recommendations grounded in data
Communication & Stakeholder Management
Transform complex analysis into sharp, actionable recommendations focused on measurable business impact
Present findings in business-centric language with compelling visualizations for audiences from growth teams to C-level
Proactively champion improvements in tracking infrastructure, data quality, and automated reporting
Partner closely with stakeholders across the organization to align data strategy with business goals
Who You Are
5+ years of experience in marketing analytics, growth analytics, or a related data-heavy role
Deep hands-on expertise with MTA and MMM methodologies — you've built these, not just consumed them
Strong experimentation instincts: you know how to design a clean test and what to do when results are messy
Proficient in SQL; comfortable with Python or R for modeling work
Experience with attribution platforms, BI tooling (Looker, Tableau, or similar), and web analytics
Able to communicate with precision to both technical and non-technical audiences
Fintech or high-growth B2C/B2B SaaS background is a strong plus
