Marketing Automation Specialist

At Exness, we are not just a leading trading broker—we’ve reimagined what it takes to be a leader. With 40M+ trades a day and 2,000+ people across 13 countries, we combine scale, care, and real tech to make trading better for 1M+ clients worldwide.

Recognised globally as a Best Place to Work, we’re a people-first company where long-term wins always matter more. As part of our team, you will shape the future of fintech with real technology, care, and purpose.

Why this role matters

As a Marketing Automation Specialist within the CRM Marketing department, you are responsible for the execution and maintenance of automated customer journeys that support global trader engagement. Reporting to the Team Leader, you work autonomously within established procedures to set up, test, and deploy multi-channel communications. Your primary goal is to ensure the technical reliability of our lifecycle flows, supporting the retention strategy by delivering personalized messages with high execution standards.

The role is based in our Limassol office, Cyprus. In case of relocation, we offer full relocation support for you and your family to make your move smooth and worry-free.

What you'll actually do

• Configure and launch automated lifecycle journeys (native email and push + custom communication activities) based on defined marketing briefs and logic requirements.
• Ensure the technical accuracy of triggers, audience segments, and dynamic content blocks within CRM platforms.
• Perform rigorous testing of all automated flows to ensure cross-device compatibility and error-free execution before deployment.
• Monitor active journeys for technical glitches or data feed errors, resolving straightforward issues using standard procedures.
• Ensure all automated communications strictly adhere to global Brand and Design guidelines to maintain an "unmistakable" brand presence.
• Update existing templates and content modules to reflect the latest marketing priorities and visual standards.
• Partner with Creative Content and Design teams to receive assets and translate creative concepts into functional automated layouts.
• Provide logistical support for regional marketing teams to localize automated communications effectively across diverse markets.
• Maintain accurate documentation of automation logic, campaign schedules, and technical workflows to ensure team alignment.
• Identify patterns in recurring technical issues and suggest practical improvements to the production lifecycle.
• Extract and compile performance data from CRM tools to support Data Team in analyzing journey effectiveness.
• Ensure data hygiene within the CRM platform by identifying and reporting discrepancies in audience tagging or synchronization.

Who we’re looking for

• Bachelor’s degree in Marketing, Information Technology, or a relevant business field.
• Professional certifications in CRM or Marketing Automation platforms (e.g., Braze, Salesforce Marketing Cloud, Bloomreach, Marketo Engage or HubSpot) are highly advantageous.
• Certifications in Data Analytics or Digital Marketing Strategy are preferred.
• Minimum of 5 years of experience in marketing automation or CRM roles, preferably within international fintech or regulated brokerage environments.
• Proven track record of managing large-scale automated lifecycles across diverse digital platforms.
• Experience operating as an SME, providing technical guidance and expertise within a marketing or product team.
• Deep technical understanding of CRM marketing tools, marketing automation platforms, and analytics software.
• Strong grasp of lifecycle marketing KPIs, A/B testing methodologies, and customer segmentation strategies.
• Familiarity with HTML/CSS for email template customization, SQL for data segmentation, scripting/templating languages for content personalization, and a basic understanding of API-triggered messaging.
• Exceptional critical thinking and problem-solving abilities to navigate complex data-driven environments.
• Proactive ownership and a results-oriented mindset with extreme attention to detail.
• Strong interpersonal and communication skills to collaborate effectively with cross-functional teams in a fast-paced setting.
• Daily collaboration with the Lifecycle Marketing team, Brand designers, and Creative Content specialists to ensure integrated campaign execution.
• Regular interaction with Data Analytics, Product, and Regional Marketing teams to align automation strategies with global business objectives.

What we offer along the way

• Competitive salary and annual performance bonus
• Full relocation support for you and your family — flights, housing, visas, and legal assistance included
• Top-tier health insurance with full family coverage — medical, dental, vision, mental health — plus life insurance for peace of mind
• Unlimited learning opportunities: external courses, English lessons, career and leadership development
• Education allowance covering school and kindergarten fees
• 21 working days of annual leave, plus public holidays and fully paid sick, maternity, and paternity leave
• Employee appreciation program: branded gifts, birthday day-offs, celebration budgets for weddings, newborns, and milestones
• “Get to know Team” trips — meet colleagues across our global hubs, along with company-wide offsites that raise the bar
• Employee share scheme — grow with us
• Branded MINI Cooper Countryman company car and private parking
• Free in-house sports clubs, Sanctum Club gym access, and jet skis
• Access to a Corporate doctor
• Exclusive discount program with cafes, gyms, and local services
• Expat tax perks: up to 50% income tax exemption
• Support with the naturalisation process for relocated employees

What your journey looks like

1. Intro call with Recruiter (30 minutes)
2. English check (if needed)
3. Tech interview / Assessment
4. Behavioural interview (60 minutes)

What it's like here

We share the real Exness experience - our people, ideas, moments, and everything in between.

Sounds like you? Apply.

Please note: We occasionally amend or withdraw Exness jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Exness/Exness Group companies around the world. Exness Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Exness. Anyone who demands such a fee is not an authorized Exness representative and you are strongly advised to refuse any such demand.

At Exness, we're an equal opportunity employer where every individual is valued. No matter your race, color, religion, sex, national origin, sexual orientation, gender identity or disability, we welcome you. As an international fintech company, we embrace the richness of our diverse team, respecting each individual and promoting gender equality for all genders in our workforce.