Marketing Analytics & Finance Growth Senior Manager, B2C

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.

We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

Marketing is Preply's single biggest financial lever. This role owns the analytics behind it: how much we spend to acquire learners, where, and how we know it's working. You'll live in incrementality, marginal CAC, LTV, geo lift and holdout testing, media mix modelling, and the paid/organic relationship. This is a measurement ownership role: you design the test and defend the answer, not monitor a dashboard.

The seat formally sits in Strategic Finance, reporting to the Director of FP&A. That's about access to the model and the CFO, not accounting. You won't do month end close. If your strength is marketing analytics, we'll teach you the modelling.

You'll work directly with the VP of Growth, COO, and CFO as the trusted partner on channel and country level investment decisions. An enabler of fast, disciplined decisions, not a blocker.

This is a senior ownership role. You interpret outputs, understand drivers, risks, and opportunities, and own the story upward. You'll decide under short timelines and incomplete information, weigh trade offs, and land a clear recommendation. A core part of the job is building the frameworks that let Growth move fast with the right guardrails. You don't just report on decisions, you shape how they get made.

• Incrementality & efficiency: measure the true incremental return on marketing spend using geo lift, holdout testing, and media mix modelling; find the point where marginal spend stops paying off; quantify the paid/organic relationship (halo, cannibalisation, blended CAC).
• Financial modelling & forecasting (teachable): the model connecting marketing spend to acquisition, retention, and LTV; monthly/quarterly forecasting and variance narrative; scenario and sensitivity analysis for spend changes and macro shifts.
• Investment framework & guardrails: the decision rules, ROI thresholds, and spend limits that let Growth move fast within clear boundaries.
• Geo expansion: size new markets, model the investment case, set return thresholds, track performance against thesis.
• Business partnership & reporting: be the Finance partner Growth actually wants in the room; translate analysis into clear recommendations for the VP of Growth, COO, and CFO; pressure test the financial case behind major marketing bets.
• AI in the workflow: use AI tools to speed up analysis and model builds.

• 8+ years in marketing analytics, growth analytics, performance marketing, or similar, fluent in incrementality, marginal CAC, LTV, retention curves, geo lift/holdout testing, and media mix modeling. (The one thing we can't teach.)
• A track record of having owned a measurement method end to end: designed the test, ran the analysis, changed a decision. Not just tracked metrics someone else defined.
• Experience at a high growth B2C, marketplace, or subscription business.
• Deep understanding of CAC, LTV, payback periods, and channel efficiency.
• A clear communicator who can defend a specific recommendation under senior challenge.
• A track record of influencing marketing or growth teams and building frameworks that stick.
• Fluency with Looker, Snowflake/SQL, and advanced Sheets/Excel.
• AI fluency, demonstrated success using AI tools to drive insights and efficiencies
• Comfortable building models, or a strong analytical foundation and appetite to learn fast.

• FP&A, strategic finance, or commercial finance experience (genuinely optional).
• Hands on financial modelling for user acquisition.
• Experience in fast growing, data driven startups or marketplaces.

• An open, collaborative, dynamic and diverse culture;
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
• A competitive financial package with equity, leave allowance and health insurance;
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 180 countries (and counting!).
  

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.