Lead Salesforce Developer (SFMC)

EPAM·Argentina, Colombia, Mexico, Brazil·Удалённо·1 нед. назад

We are looking for a skilled Lead Salesforce Marketing Cloud Engagement (SFMC) Developer with a strong emphasis on email campaign execution, reporting, and performance analytics.

In this role, you will oversee the creation and deployment of campaigns, fine-tune marketing automations, and construct dashboards and reporting frameworks that surface actionable insights for marketing stakeholders. The ideal candidate blends technical mastery of SFMC Engagement with a data-driven approach and a genuine commitment to ongoing optimization.

Responsibilities

Create and launch email campaigns, journeys, and automations through Salesforce Marketing Cloud Engagement, covering Email Studio, Journey Builder, and Automation Studio
Apply audience segmentation, personalization logic, and dynamic content using AMPscript and SQL
Work with marketing stakeholders to translate campaign briefs into SFMC-ready assets and execution plans
Make sure campaigns comply with best practices for deliverability, frequency management, and regulatory compliance
Build custom dashboards and performance reporting inside Salesforce Marketing Cloud
Write SQL queries and data views to monitor engagement metrics, funnel performance, audience health, and campaign KPIs
Automate recurring reports and share insights with marketing stakeholders in a clear, visual layout
Team up with marketing leadership to define meaningful KPIs and refine campaigns based on performance intelligence
Track campaign performance and audience engagement to detect trends, risks, and opportunities for improvement
Run A/B and multivariate tests and share findings that lift open rates, click-through rates, and conversion outcomes
Coordinate with data teams to ensure accurate tagging, tracking, and attribution frameworks are established across SFMC journeys
Uphold high standards of QA, data accuracy, and version control in both campaign builds and reporting outputs
Reinforce governance around opt-out compliance, frequency caps, and contact strategy execution
Capture reporting processes, campaign logic, and data mappings in documentation for cross-team clarity

Requirements

No less than 5 years of hands-on professional experience in Salesforce Marketing Cloud development
At least 1 year of experience leading and managing development teams
Confident use of Email Studio, Journey Builder, Automation Studio, and Data Extensions
Solid experience with SQL, SFMC Data Views, and marketing data modeling
Practical background creating dashboards within Intelligence Reports or SFMC Analytics environments
Familiarity with AMPscript and personalization scripting for campaign development
Applied experience with SSJS, HTML/CSS markup, and REST API integrations
Strong analytical thinking with the ability to convert data into insights and recommendations
Track record of working closely with marketing teams to shape KPIs and reporting requirements
Detail-oriented approach paired with strong communication skills and proven stakeholder alignment experience
English at B2 level or higher, with strong written and spoken communication abilities