Lead Product Designer

Social Discovery Group (SDG) is one of the world's largest groups of social discovery companies, uniting millions of users on dozens of products. SDG solves the problem of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG products redefine the way people interact and connect with each other.

Our portfolio includes social entertainment platforms designed to connect people online across different cultures in different parts of the world. This includes globally recognized brands such as DateMyAge, Dating.com, EuroDate, Dil Mil and Cupid Media. SDG has a presence in more than 150 countries.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1000+ professionals and digital nomads works all over the world. Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.

We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

We are looking for a Lead Product Designer to join our team.

Why this role matters

Design plays a critical role in our products.

With hundreds of millions of users, even small improvements in the experience can impact millions of interactions every day.

We’re looking for a Lead Product Designer who will:

• Help teams make better product decisions;
• Bring structure to complex product problems;
• Turn insights and data into clear, intuitive user experiences;

This role sits at the intersection of design, product, and strategy.

Your main tasks will be:

• Shape product experiences: Design intuitive, high-quality interfaces and flows for large-scale consumer products;
• Partner with product leadership: Collaborate closely with executives and product leaders to translate strategy into user experiences;
• Turn data into decisions: Use product metrics, UX research, and analytics to guide design improvements;
• Build and maintain design systems: Ensure consistency across products using scalable, tokenized design systems;
• Lead discovery and validation: Conduct and guide user research:
  
  • interviews
  • usability tests
  • surveys
  • A/B tests
    
• Work closely with engineering: Provide clear documentation, design assets, and specifications to ensure accurate implementation;
• Mentor designers: Support and develop other designers on the team, sharing best practices and raising the overall quality bar;
• Improve continuously: Measure impact, gather feedback, and refine experiences to improve usability and engagement.

Who you are:

You are a product thinker and a designer.

You’re comfortable working with data, ambiguity, and scale, and you care deeply about building experiences that actually work for users.

You likely have:

• Strong experience as a Lead Product Designer on B2C products;
• A track record of working closely with product managers and engineers;
• Experience using product metrics and UX metrics to guide design decisions;
• Deep knowledge of user research methods (qualitative and quantitative);
• Strong skills in Figma and modern design workflows;
• Experience working with design systems and tokenized components;
• The ability to produce clear design documentation;
• Experience working with JIRA and Confluence;
• Excellent time management and ownership mindset.

Language requirements:

• English B2+;
• Russian C1+.

What do we offer:

• REMOTE OPPORTUNITY to work full time;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• 50% payment for professional training, international conferences and meetings;
• Corporate discount for English lessons;
• ​Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• ​Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.

Sounds good? Join us now!