BFF is seeking an experienced Marketing Manager to drive brand awareness and favorability in the US. Reporting to the US Marketing Lead, you will develop and execute regional campaigns and go-to-market strategies to strengthen BFF’s position as the leading relationships and social networking app. This role focuses on integrated marketing campaigns, ensuring best practices, and optimizing marketing efforts to achieve short- and long-term business goals.
Key Responsibilities
Contribute to the development and execution of brand campaigns and go-to-market strategies.
Develop campaign briefs and recommend strategic approaches based on business objectives and insights.
Oversee influencer marketing briefing, selection, and content review.
Work closely with our Integrated Marketing Lead to support with BFF campaign initiatives.
Identify and pitch innovative, culturally relevant marketing opportunities.
Leverage consumer insights and analytics to refine marketing strategies and enhance user engagement.
Track campaign performance, lead communication with stakeholders, and facilitate team check-ins.
Prepare presentations and share insights with management and leadership teams.
Manage marketing budgets to ensure efficiency and timely execution.
Partner closely with creative teams around campaign briefs, asset requirements, and creative feedback
Document marketing processes, toolkits, and best practices.
Key Skills & Experience
Required:
Proven experience managing influencer campaigns, including sourcing, outreach, briefing, creative feedback, and reporting
Experience working with talent managers and creative agencies.
Strong background in developing disruptive and innovative go-to-market approaches.
Data-driven mindset with the ability to translate consumer insights into impactful marketing strategies.
Ability to manage multiple campaigns simultaneously, coordinating across internal and external teams.
Strong budget and project management skills with attention to detail.
Track record of high-performing digital campaigns against industry benchmarks.
Experience developing creative briefs, with demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy.
About You
Passionate about BFF’s brand vision and values.
Strong understanding of social networking, community and digital-first platforms.
Proactive, solutions-oriented, and able to anticipate needs.
Positive, adaptable, and highly detail-oriented.
Able to work under tight deadlines while balancing short- and long-term priorities.
Excellent communication, presentation, and interpersonal skills.
Great attention to detail and ability to work within tight deadlines, adjust to changes and balance short-term needs with long-term strategic ambitions
A self-starter with a ‘can-do’ attitude who thrives on taking ownership of initiatives with limited oversight
This role offers the opportunity to make a significant impact on BFF’s brand presence and user growth in the US. If you’re a strategic thinker with a passion for innovative marketing, we’d love to hear from you!
