Global E-com & Partnerships Marketing Lead – Kazakhstan
At inDrive, we are looking for a visionary and metrics-driven Global E-com & Partnerships Marketing Lead to spearhead the growth of our E-commerce delivery vertical and strategic partnerships worldwide. In this role, you will be responsible for transforming our E-com arm into a daily utility for millions of users. You will design and execute the global marketing strategy, optimize the marketing mix to drive core transactional metrics, and architect high-impact global partnerships that unlock cross-vertical synergy and maximize net revenue.
This role operates within a highly dynamic matrix organization, requiring a leader who can blend strategic planning with hands-on operational excellence.
This role operates within a highly dynamic matrix organization, requiring a leader who can blend strategic planning with hands-on operational excellence.
- Global E-com Marketing Strategy & Scaling: Develop, implement, and continuously refine the comprehensive global marketing strategy to scale inDrive’s E-com direction across all priority markets.
- Marketing Mix & Funnel Optimization: Own and optimize the global marketing mix to hit aggressive targets across core business KPIs: New User Acquisition (CAC/Volume/Quality of NU’s), Monthly Transactional Customers (MTC), Retention Rate, and Average Order Value (AOV). Marketing Mix will designed for both: sellers and buyers.
- End-to-End Partner Management: Lead the entire partner lifecycle globally from marketing perspectives—from initial validation, commercial modeling, and exploratory alignment to launching MVPs/pilots and driving long-term full-scale marketing integrations.
- Multi-Vertical User Ecosystem Growth: Strategically design partnerships and campaigns that accelerate the conversion of single-product users into multi-vertical platform users (e.g., cross-selling from Ride-Hailing to E-com/Food and vice versa).
- Commercial Impact & Net Revenue Generation: Ensure all marketing activities and partnerships are directly tied to financial performance. You will be responsible for calculating, forecasting, and delivering measurable Net Revenue Generation from all marketing-driven partner integrations.
- Marketplace Marketing Expertise: 3+ years of experience in Marketplace Marketing, with a strong understanding of marketing acquisition / retention mechanics and analytics driving the commercial impact. Experience working with classified / partnerships business models.
- Matrix Team Leadership: Proven experience managing and inspiring cross-functional, multicultural marketing teams in a complex matrix environment. Ability to align regional execution teams with global strategic objectives without direct hierarchical authority.
- Strategic Budgeting & Media Planning: Exceptional skills in financial planning, data-driven budget allocation, and marketing mix modeling. You know how to maximize ROI and distribute capital efficiently across diverse global acquisition channels.
- Hard KPIs Commitment: A strong, numbers-first mindset with a proven track record of committing to and hitting strict growth targets, specifically New User Growth and Monthly Transactional Customers (MTC).
- Advanced Commercial Acumen: Analytical capability to evaluate business models, calculate LTV/CAC ratios, assess incrementality, and forecast the financial impact of partnerships before deployment.
- Communication & Cultural Fit: Fluent English is required; Spanish is a plus. Passion for fast-paced, high-growth marketplace businesses and a customer-centric mindset aligned with inDrive’s mission.
- Help us challenge injustice by creating fair choices for millions of people across 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
