Field Marketing Manager - Telecommunications Media And Entertainment
Drive high-impact marketing strategies for our Southwest telecommunications and media clients!
EPAM Systems is seeking a Field Marketing Manager to join our North American marketing team in a high-impact role based in Los Angeles, California. You will serve as the primary field marketing partner for the Southwest region, covering Southern California, Utah, Colorado, Arizona and New Mexico.
With Los Angeles serving as the hub for this role, you will work closely with regional, industry and sales leadership to translate business priorities into focused marketing programs that will strengthen client relationships, create new opportunities and accelerate pipeline.
This is a highly collaborative role for a marketer who understands what matters most to the business, prioritizes where marketing can have the greatest impact and executes across field programs, account-based marketing, executive engagement and deal support.
Req.#1067357793
Responsibilities
- Serve as the lead field marketing partner for the Southwest region while concentrating investment on high-priority accounts and growth opportunities
- Build a strong presence in the Los Angeles market by partnering with regional leadership, account teams and business leaders to deepen relationships with strategic clients
- Lead field marketing support for the Telecommunications, Media and Entertainment business across the territory
- Establish quarterly marketing priorities and go-to-market plans tied to revenue, pipeline, account growth and new business objectives
- Design and execute account-based marketing programs, including targeted campaigns, personalized content and executive engagement
- Provide direct support for strategic deals and growth opportunities to help sellers create access, build credibility and advance opportunities
- Own the regional event and executive engagement strategy by identifying industry moments, online events, executive dinners and EPAM-hosted programs that create meaningful business impact
- Translate technology and industry capabilities into compelling market narratives across areas including AI, cloud, data, digital platforms and software engineering
- Measure marketing performance based on business impact, including account engagement, pipeline creation, opportunity progression and ROI
- Capture and amplify client success stories in partnership with account teams and the broader marketing organization
Requirements
- Five years of experience in field marketing, demand generation, ABM or integrated B2B marketing within technology services, telecommunications or media
- Experience serving as a strategic marketing partner to sales and business leadership to translate commercial priorities into actionable marketing plans
- Background in supporting a geographic sales territory or portfolio of enterprise accounts
- Understanding of account-based marketing and experience developing account-specific programs in partnership with sales
- Success in developing executive events, hospitality programs and other high-touch field marketing experiences
- Knowledge of the Telecommunications, Media and Entertainment industries, including forces affecting telecommunications providers, streaming platforms and digital media businesses
- Proficiency with ABM strategy and platforms like Demandbase or 6sense, CRM, marketing automation and campaign analytics tools
- Capability to translate technical and industry concepts into clear marketing narratives for executive audiences
- Project management and prioritization skills to balance strategic account programs, events and changing business needs
- Bachelor's degree in marketing, communications or a related field
