The IT company Andersen invites a Chief Marketing Officer to join the team.
Andersen is a pre-IPO software development company that provides a full cycle of services. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies.
– Building and managing marketing teams: hiring, development, goal setting.
– Managing the full marketing mix: B2B marketing, digital, performance, content, PR, events.
– Planning and controlling the marketing budget, evaluating investment effectiveness.
– Conducting market research and competitive analysis in target regions to identify growth opportunities.
– Close collaboration with sales and regional teams to align marketing and business strategies.
– Building lead generation and sales funnel processes.
– Regular reporting to the CEO and Board of Directors on key marketing metrics.
– Managing external vendors and agencies.
– Higher technical, engineering, or mathematical education.
– 5+ years of experience in marketing.
– Experience in B2B marketing in a leadership role.
– Proven experience with international markets.
– Experience building a marketing strategy and team from scratch or scaling an existing function.
– Data-driven approach: strong marketing analytics skills, experience with CRM and BI tools.
– Strong leadership and communication skills, experience managing distributed teams.
– Strategic thinking combined with a willingness to dive into operational details.
– English proficiency at Upper-Intermediate level or higher.
– Experience in an IT/tech company or a high-growth environment.
– Experience bringing a product or brand to a new market (market entry).
– Experience working with regulatory and currency constraints in emerging markets.
– Experience building employer branding across different regions.