Email Marketing Specialist
Luvly is a tech-powered natural face care app offering expert-led face yoga and face massage routines. A safe and effective alternative to cosmetic treatments, Luvly helps users sculpt their facial features, reduce wrinkles, and achieve glowing skin naturally. Luvly’s mission is to help people feel beautiful and confident in their skin at any age — without invasive treatments.
Requirements:
- Develop and own the omnichannel CRM strategy across email and push notifications, focused on converting free users into paid customers for health and fitness products.
- Design, implement, and maintain scalable automation workflows, including user segmentation, lifecycle logic, and personalization to ensure best-in-class conversion practices.
- Execute end-to-end omnichannel campaigns: planning, asset coordination, workflow setup, approvals, scheduling, QA, and deployment.
- Drive continuous optimization through extensive A/B and multivariate testing of timing, segmentation, messaging, offers, and subject lines to improve conversion rates and grow the premium user base.
- Analyze campaign performance and iterate on strategy based on data-driven insights.
- Collaborate closely with copywriters, designers, data analysts, product marketing managers, and product owners to align CRM initiatives with product and business goals.
Responsibilities:
- 2+ years of experience in digital or lifecycle marketing with a strong focus on building and optimizing automation workflows.
- Hands-on experience with email and/or push notifications for mobile and web products, including lifecycle and transactional use cases.
- Proven experience designing, executing, and analyzing A/B and multivariate experiments to drive measurable impact on business metrics.
- Experience working with at least one major ESP or marketing automation platform.
- Strong understanding of user segmentation principles, lifecycle logic, and data-driven personalization.
- Confident use of analytical and database tools to evaluate campaign performance and inform optimization decisions.
- Ability to collaborate effectively with cross-functional teams and translate business goals into CRM execution.
- Strong written communication skills in English (Upper-Intermediate or higher).
Would be a plus:
- Experience working in the wellness / health & fitness domain.
- Hands-on experience with both email and push notifications across web and mobile products.
- Experience in monetizing web traffic, including conversion funnels and CRM-driven revenue flows.
- Strong understanding of subscription-based business models.
- Experience launching CRM flows, features, or monetization initiatives from scratch (from concept to rollout).
