Driver Operations Manager (Acquisition) – Kazakhstan
We are looking for a strategic and data-driven Driver Operations Manager (Acquisition) to lead and scale driver growth initiatives for our Intercity service. This role is responsible for building a sustainable and scalable supply acquisition engine, ensuring a consistent influx of new drivers through diversified acquisition channels and innovative growth strategies.
In this role, you will own the end-to-end driver acquisition strategy, from identifying and launching new supply channels to optimizing conversion funnels and driving activation performance. You will work cross-functionally with Product, Marketing, Analytics and Local Operations teams to accelerate supply growth and deliver measurable business impact.
As a key contributor to the Intercity growth strategy, you will design and execute initiatives that improve acquisition efficiency, increase driver activation rates, and support long-term marketplace sustainability.
In this role, you will own the end-to-end driver acquisition strategy, from identifying and launching new supply channels to optimizing conversion funnels and driving activation performance. You will work cross-functionally with Product, Marketing, Analytics and Local Operations teams to accelerate supply growth and deliver measurable business impact.
As a key contributor to the Intercity growth strategy, you will design and execute initiatives that improve acquisition efficiency, increase driver activation rates, and support long-term marketplace sustainability.
- Develop and scale driver acquisition channels for the Intercity service, ensuring sustainable and cost-efficient supply growth.
- Build, launch, and optimize the agent-based acquisition model, managing external partners and expanding the agent network.
- Design and develop referral programs to drive incremental driver acquisition and engagement.
- Partner closely with Marketing and Performance teams to execute data-driven acquisition campaigns across digital and offline channels.
- Own and optimize the acquisition funnel from lead generation through driver activation and first trip completion.
- Analyze channel performance and acquisition efficiency using key metrics such as acquisition cost, activation rates, and first-trip conversion.
- Generate, test, and scale new growth hypotheses and supply acquisition initiatives.
- Coordinate acquisition projects and execution plans with local operational teams across multiple markets.
- Monitor key performance indicators, identify growth opportunities, and provide actionable recommendations to improve acquisition performance.
- Serve as a cross-functional partner, ensuring alignment between business objectives, operational execution, and market needs.
- 5+ years of experience in Growth, Acquisition, Performance Marketing, Operations, or related fields.
- Proven experience managing user, driver, or supply acquisition funnels in high-growth environments.
- Hands-on experience launching and scaling partnership, agent, referral, or community-driven acquisition mechanisms.
- Strong analytical capabilities, including conversion funnel analysis, CAC/DAC metrics, cohort analysis, and performance measurement.
- Advanced data skills with the ability to independently work with large datasets and write queries in SQL / BigQuery for performance analysis and channel evaluation.
- Experience collaborating cross-functionally with Marketing, Product, Analytics, and Local Operations teams.
- Strong ownership mindset, structured problem-solving skills, and the ability to operate effectively in fast-paced, ambiguous environments.
- Experience in ride-hailing, delivery, marketplaces, or other supply-driven businesses is highly preferred.
- Excellent communication and stakeholder management skills, with the ability to influence and align cross-functional partners.
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
