Creative Producer UGC Lead TikTok & Snap (Performance Marketing - Video)
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a Creative Production Lead to own and scale UGC video production across TikTok and Snapchat within Social Growth. This role is responsible for building and running a high-output creative engine across multiple pods, ensuring consistent delivery of high-performing assets for both organic and paid UA.
You will lead producers and editors across key content areas (Organic, Paid 40+, Core, Testimonials), ensuring each pod operates effectively while maintaining a unified creative system.
You'll be responsible for:
- Owning UGC video production output across all pods and content streams
- Managing and developing Creative Producers and motion/video resources across pods
- Ensuring consistent production volume, quality, and turnaround across Organic, Paid, Core, and Testimonials
- Building and maintaining a scalable creative production system across teams
- Partnering with strategists and UA to align production with performance needs
- Ensuring winning concepts are effectively scaled across pods and platforms
- Allocating resources across pods based on priorities and performance signals
- Establishing clear workflows for briefing, production, and iteration
- Driving cross-pod learnings and ensuring best practices are shared and reused
Your experience
Must-have:
- 5+ years in creative production, UGC, or performance content roles
- Experience managing creative teams (producers, editors, creators)
- Strong understanding of short-form video production for TikTok
- Experience operating high-volume creative production systems
- Ability to balance speed, quality, and scale across multiple workstreams
- Experience working cross-functionally with UA, strategy, and creative teams
- Strong ownership mindset with ability to prioritise and allocate resources effectively
- Fluent English with experience delivering content for US audiences
What success looks like
- Reliable, scalable production output across all pods
- Clear ownership and performance across Organic, Paid, Core, and Testimonials streams
- Faster production cycles with increased volume and maintained quality
- Effective scaling of winning creatives across pods and platforms
- Stronger contribution of Social Growth production to paid UA performance
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
