Creative Producer, Social Virality (Remote)
At Novakid, we are on a mission to build the world’s best online education platform for children. With over 100,000 students and 4,000 teachers, Novakid is already one of the most popular language learning platforms for children aged 4–12 across Europe and Asia.
We are looking for a creative producer with a strong instinct for virality and storytelling, capable of building bold, emotionally engaging video content that parents actively choose to watch.
Your mission is to own the creative development of Novakid’s branded entertainment project, from short-form viral testing to long-form YouTube formats, and turn them into content franchises parents talk about, share, and follow out of genuine interest.
Being the creative engine driving short- and long-form video concepts, storytelling hooks, and trend-savvy campaigns. Close collaboration with production and social media teams, but you’ll be the project owner to ensure content is made to spread.
Key Responsibilities:
Creative Concept Ownership
- Lead ideation and creative strategy for short- and long-form video concepts for brand awareness initiatives
- Translate big ideas into clear creative formats, story arcs, and episodic concepts
- Define hooks, emotional beats, pacing, and cliffhangers for each concept
Viral Testing & Iteration
- Design and oversee 15–20s “trailer-style” content to test concepts on TikTok, IG Reels and YouTube Shorts
- Analyze early performance signals (retention, comments, likes, shares) to decide what scales and what dies
- Iterate fast based on audience reaction and insight, via creative methods
Production Leadership
- Crystal clear creative briefing and ownership of the concept vision for on-site production
- Work closely with internal and external production teams (directors, editors, motion designers)
- Ensure the final output matches the intended emotional impact and viral potential
Cultural & Audience Insight
- Ensure concepts resonate with parents culturally and emotionally, with a focus on the TR market
- Anticipate cross-cultural interpretation, humor, and sensitivity
- Keep Novakid relevant to real parent conversations, not marketing narratives
Must-have qualities:
- Deep, hands-on understanding of TikTok, Instagram Reels, and YouTube from an organic growth perspective
- Strong creative intuition, you know how to sharpen a promising creative idea into best-in-class execution
- Natural storyteller: hooks, rhythm, pace, escalation, and payoff come instinctively
- Comfortable leading creative production with production crew
- Bold, curious, experimental mindset, excited by uncertainty and rapid testing
- Strong interest in parenting, family dynamics, or human stories involving children
Requirements:
- Proven track record of creating video content that gained strong organic traction/virality (portfolio required)
- Experience leading or owning video projects from concept to final delivery
- Strong communication and project management skills
- C1 level English
Line manager:
- The position is reporting to the Brand & Campaign Lead within the Marketing team
We offer:
- Opportunity to work in an innovative, fast-growing edtech company.
- A creative and collaborative work environment.
- Comprehensive professional development and leadership growth opportunities.
- The chance to have a meaningful impact on the lives of young learners around the world.
- 100% Remote work
- Unlimited holidays
- Bonuses and stock options
