Consumer Marketing Manager
Temporary position for 1 year.
Responsibilities:
- Assist in the development of regional marketing communication strategies targeting priority audiences in support of B2C business objectives.
- Contribute to the creation and execution of local marketing programs aimed at improving brand visibility and generating traffic, while ensuring cost-effectiveness.
- Support the coordination of cross-functional teams involved in executing integrated marketing campaigns within the region, including e-commerce, digital, PR, social media, and brand marketing.
- Contribute to the production of marketing materials across various channels (sales presentations, webinar content, social media posts, emails, website assets, print materials, etc.), ensuring updates in line with inputs from the Product Marketing team.
- Assist in monitoring local market trends, industry shifts, and competitive landscape to identify potential growth opportunities.
- Aid in managing relationships with creative agencies, vendors, and community stakeholders to support product marketing communication strategies effectively.
- Collaborate with regional and corporate teams, vendors, agencies/freelancers, and media outlets as needed for project execution.
- Assist in managing and tracking the regional marketing budget, ensuring accurate allocation of resources across different marketing activities.
Requirements:
- Experienced marketer with a proven record of ROI-based B2C product campaigns development
- Content creation and project management skills
- Strong written and verbal communication skills in both Russian and English
- 3+ years of experience in B2C IT industry
- Microsoft Office- advanced user
- Experience to lead creative agencies from briefing to execution
