Business Development Manager
We are looking for a results-driven Business Development Manager to identify high-value opportunities, build lasting relationships, and expand our international footprint. In this role, you’ll collaborate closely with marketing and sales teams to develop targeted strategies that generate enterprise-level deals, while playing a pivotal part in shaping the future of our innovative casino and sportsbook brands. If you thrive in a fast-paced, ambitious environment, this is your chance to make a tangible impact on a global stage.
Responsibilities
- Develop and execute targeted outbound campaigns to generate qualified leads for enterprise-level deals
- Identify high-value ICP prospects in key industries and regions aligned with company strategy
- Build and maintain databases of ideal customer profiles (ICPs), buyer personas, and key stakeholders
- Work closely with marketing to align on ABM (Account-Based Marketing) strategies
- Stay up to date with industry trends, buyer behavior, and sales best practices
- Collaborate with sales executives and solution consultants to support early-stage qualification
- Ensure smooth lead handoff with well-documented prospect information, pain points, and engagement history
- Ensure accurate data entry and pipeline visibility in CRM
- Leverage tools like LinkedIn Sales Navigator, ZoomInfo, Outreach/Salesloft to optimize outreach
- Regularly audit lead flows and conversion metrics to improve funnel performance
- Provide feedback to marketing on lead quality and campaign ROI
- Help shape messaging around business outcomes and ROI for high-value opportunities
Requirements
- Proven experience in B2B sales, preferably within the SaaS or iGaming industries
- Successful track record in new business development and client acquisition across international markets
- Strong understanding of the full sales cycle — from lead generation to deal closure, including negotiation and contract management
- Experience managing multichannel customer acquisition strategies, including outbound and inbound approaches, industry events, LinkedIn outreach, and email campaigns
- Proficiency with CRM systems and sales automation tools (e.g., Zoho CRM, HubSpot, Pipedrive)
- Ability to set, track, and meet clear KPIs related to revenue, deal volume, and pipeline metrics
- Analytical mindset with the ability to interpret sales funnel data, evaluate channel performance, and quickly adjust strategy for improved results
- Excellent verbal and written communication skills, with the ability to craft compelling business proposals and presentations
- Proactive, self-motivated, and result-driven personality with a strong sense of ownership and initiative
- Experience working in a high-performance, fast-paced environment, with the ability to adapt quickly and thrive under pressure
- Upper-Intermediate English level or higher
Why Join Soft2Bet?
- Be part of a rapidly expanding international company in the iGaming industry
- Collaborate with cross-functional teams across various jurisdictions
- Gain exposure to diverse regulatory frameworks and audit areas
- Enjoy a supportive environment that values independence, integrity, and growth
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