Analyst web data

Responsibilities:

• Setting up web and mobile analytics (Google Analytics 4, Amplitude, Firebase).
• Preparing technical specifications for frontend (DataLayer) and backend (Measurement Protocol), configuring events, and validating data.
• Cross-platform analysis: linking data between web and native applications.
• Working with BigQuery: creating data marts, writing SQL queries.
• Data visualization: Power BI, Looker Studio, Hotjar.
• Optimizing the sales funnel, analyzing user behavior, complex carts, and user journeys.

Requirements:

• 2–4 years of experience in e-commerce/digital analytics.
• Knowledge of JavaScript, understanding of payment services, frontend and backend processes.
• Proficiency with SQL, BigQuery, GA4, Amplitude, Firebase, Hotjar.
• Experience with GTM, Meta Pixel, Google Ads Conversions setup.
• Python for automation is a plus.

Personal qualities:

• Strong analytical mindset, systematic thinking.
• Ability to work with technical teams and set tasks for developers.