VP of Sales
Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About The Role
The VP of Sales will play a critical role in leading the next phase of growth at Improvado (we just crossed $10M ARR milestone). You will own sales strategy and execution end-to-end: building a predictable, scalable sales engine, growing pipeline, and leading a high-performing global sales team.
You will drive growth across our ICP: U.S.-based enterprise brands and marketing agencies with $1M–$25M+ annual marketing spend and centralized decision-making structures.
This is a hands-on leadership role for a metrics-driven sales leader who knows how to build, scale, and operate modern SaaS sales organizations in a fast-moving environment.
- Own and execute the company’s sales strategy to drive consistent ARR growth and build a predictable revenue engine toward $20M+ ARR and beyond
- Build, lead, and scale a high-performing global sales organization, owning both new business and expansion revenue (upsell & cross-sell)
- Champion AI-first sales practices by leveraging AI tools for prospecting, deal intelligence, and productivity; drive adoption of AI across the sales organization
- Use data to drive decision-making across hiring, performance management, forecasting, and strategy
- Define and manage sales targets, quotas, forecasting, pipeline coverage, and performance management
- Establish and optimize outbound, inbound, and expansion motions to significantly grow a qualified pipeline
- Implement repeatable sales processes, playbooks, and methodologies to improve win rates and sales efficiency
- Maintain strong, up-to-date knowledge of Improvado’s product and value proposition to guide the team in complex sales cycles
- Personally engage in key enterprise and strategic deals, providing deal strategy, coaching, and executive presence
- Partner closely with Marketing, Customer Success, Product, and Leadership to align the go-to-market strategy and execution
- 6+ years of experience in SaaS B2B Enterprise sales, including leadership roles managing and scaling sales teams
- Proven track record of building and leading high-performing sales organizations in growth-stage companies
- Strong experience selling into MarTech, AdTech, RevOps, Data, or Analytics-related markets
- AI-native mindset with practical experience leveraging AI tools in sales leadership, including pipeline intelligence, automation, forecasting, coaching, and GTM optimization.
- Experience building predictable, repeatable sales processes and revenue models
- Tech-savvy: capable of selling technical solutions to marketing leaders and business operations stakeholders, clearly connecting product capabilities to business impact
- Strong leadership & coaching capabilities
- Comfortable working in a fast-paced, high-growth, startup environment
- A predictable, scalable sales engine with strong pipeline coverage
- Consistent achievement (and overachievement) of revenue targets
- A high-performing, well-structured sales team with clear roles and career paths
- Improved sales efficiency, win rates, and forecast accuracy
- Strong alignment between Sales, Marketing, Customer Success, and Product
- Growing brand presence and deal momentum in the MarTech / Analytics market
What We Offer
- Remote-first environment
- Competitive compensation
- Medical and dental benefits
- 401K plan
- Unlimited PTO
- Paid holidays
- Professional development reimbursement
