User Acquisition Manager (RnD)
- 2+ years of UA experience focused on Meta for web funnels and mobile apps
- Proven track record of scaling Meta spend profitably – campaign setup, audience strategy, bidding, creative testing
- Strong analytical skills: confident with cohort analysis, LTV / ROAS modeling, payback calculation, and BI tools (Looker, Tableau, or similar)
- Solid understanding of subscription monetization and payback economics
- Ability and willingness to build the UA function from scratch – set up tracking, attribution, dashboards, and reporting cadence on your own
- Strong creative sense – comfortable briefing creatives and iterating with the Creative Producer
- Upper-Intermediate (B2) or higher English
- Self-starter mindset, comfortable in ambiguous, zero-to-one environments
- Hands-on with TikTok, Snapchat, AppLovin, in addition to Meta
- Experience setting up the UA function from scratch (tracking, dashboards, reporting)
- Set up and run paid UA from scratch, starting with Meta as the primary channel, with a solid understanding of TikTok, Snapchat, AppLovin, and other sources to layer in as we scale
- Create, optimize, and scale advertising campaigns to maximize profit (ROAS, payback, volume)
- Analyze campaign performance using BI tools and optimize accordingly – audiences, bids, budgets, and creatives
- Monitor user behavior and LTV, pull insights from user data, and share regular reporting with the Creative Producer and Product Marketing Manager
- Follow trends on the platforms and competitors’ activities; suggest ideas for the creative strategy
- Keep up with the latest UA strategies and technologies, and propose improvements to our setup
- Generate creative ideas jointly with the Creative Producer and PMM
- Research the target audience in a performance-marketing context – characteristics, interests, behavior, and pain points
