User Acquisition Manager (Mobile) (World of Tanks Blitz)
Job Overview
We are looking for a User Acquisition Manager to join our team and drive the growth of performance marketing for World of Tanks Blitz, an online mobile shooter.
Reports to
Marketing Director, Mobile
What will you do?
- Manage and scale paid user acquisition campaigns across major channels
- Monitor, analyze, and optimize campaign performance based on key metrics
- Develop and execute testing strategies for creatives and targeting
- Collaborate closely with creative, product, and analytics teams
- Work with attribution tools (AppsFlyer or similar) to ensure accurate tracking and reporting
- Identify new growth opportunities, channels, and scaling strategies
What are we looking for?
- 3+ years of experience in mobile user acquisition
- Strong analytical skills and a data-driven mindset
- Hands-on experience with major ad platforms (Meta Ads, Google Ads, Applovin)
- Solid understanding of mobile marketing metrics and attribution
- Experience working with AppsFlyer or similar attribution tools
- Upper-intermediate English or higher
What additional skills will help you stand out?
- Experience in mobile gaming
- Experience building and scaling creative testing pipelines
- Understanding of ASO and/or retargeting
- Ability to prioritize and manage multiple tasks in a fast-paced environment
- Strong ownership and accountability for results
- Clear communication and collaboration skills
Work mode
- Hybrid (3 days of work from the office)
- This role isn't eligible for relocation & immigration support.
Benefits
Benefits and perks are tailored to the local market and culture. Our benefits in Nicosia include:
- 21 days annual leave (additional days based on years of service: up to 25 days)
- Additional paid time off (5 Personal Days, Birthday Leave, Marriage Leave, Compassionate Leave)
- Sick Leave (10 days top-up to statutory allowance per year)
- Maternity Leave (18 weeks top-up to statutory allowance per case)
- Career development and education opportunities within the company
- English Language courses fully covered by the company upon Manager’s approval
- Premium Private Health Care
- Mental well-being program (iFeel)
- Onsite gym and spa
- Free parking close to the Nicosia offices, based on availability
- Free drinks-equipped kitchen in every floor building
- Eurobank benefits (if applicable)
- Employee discounts (e.g. restaurants, bars, etc.)
- Personal Gaming Account
- Onsite canteen with subsidized prices for food and drinks
- Company events, Social Clubs
- Seniority Awards
- Referral program - You can recommend the best talents to the company and receive a reward
About Wargaming
Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Operating since 1998, Wargaming has become one of the leaders in the gaming industry with 15 offices worldwide, including studios in Chicago, Prague, Shanghai, Tokyo, and Vilnius. Our diverse and multicultural team works together to deliver a top-class experience to millions of players who enjoy Wargaming's titles across all major gaming platforms. Our flagship products include free-to-play hits World of Tanks, World of Warships and World of Tanks Blitz.
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