We are looking for a User Acquisition Manager (Google Ads, iOS Apps) to join our Google Ads team of 4 professionals.
We cover all traffic sources, manage large budgets, and have a professional marketing team that drives key business decisions independently.
This is a full-time role (5/2) in the EET/EEST time zone, with team syncs every Friday at 11:00.
Join us and help build the future of fintech!
Tasks
Scaling and optimizing user acquisition campaigns in Google Ads with a strong focus on iOS traffic: UAC, Search, YouTube, DemandGen, PMAX.
Designing, testing, and optimizing app/web/web2app funnels, analyzing user journeys and conversion rates at every step.
Planning and executing A/B and uplift tests to measure the true incremental impact.
Diving deep into raw analytics: uncovering hidden patterns, identifying growth opportunities, building hypotheses, and defending them to the team.
Managing creatives and collaborating closely with our in-house motion designers and analytics teams to align strategies.
Taking ownership of ad budgets and allocating them strictly based on data-driven models and goals.
Requirements
Proven experience as a Senior User Acquisition Manager managing large budgets on global markets, specifically within Google Ads.
Successful track record of scaling iOS campaigns and a solid understanding of mobile attribution.
Hands-on experience building and managing web2app funnels.
Hardcore analytical skills: you understand mathematical statistics, make decisions exclusively on data, and can easily explain concepts like confidence intervals and p-values to the team.
Deep understanding of marketing incrementality.
Proficiency with tools like AppsFlyer and Google Analytics.
Native-level Russian and professional proficiency in English (B1+).
Nice to have
Ability to write code (Python, SQL) for complex marketing research, data clustering, or process automation.
Experience using LLMs to accelerate script writing, data parsing, and solving non-standard analytical tasks.
Previous experience in the fintech industry.
We offer
Full-time remote work model (Service Provider contract).
Competitive remuneration and performance-based bonuses.
Flexible working hours.
A professional and stable marketing team, supported by a fully in-house video production, analytics and design team.
High autonomy in launching marketing campaigns and technical setups.
A friendly, enjoyable, and positive work environment where your data-driven decisions directly impact the product.
Quadcode