User Acquisition Manager

Replika·United Kingdom, Netherlands, Montenegro, Lithuania, Bulgaria, Slovenia, Georgia, Ukraine, Moldova, Czech Republic +13·Удалённо·вчера

About Replika

Ten years ago, we built the world’s first AI companion — before LLMs, before ChatGPT, and before anyone knew what AI could be.

What started as a way to patch a hole in our hearts became something unexpected: a catalyst. Millions of people told us Replika helped them reconnect with the world. They texted that old friend. They picked up that forgotten hobby. They took that walk around town. While today’s tech keeps people scrolling, we discovered AIs can push us outward, if we let them.

Now we’re being reborn with a new vision: the first AI with heart, for making the most out of life. Gentle nudges to meet friends when you’re feeling shy. Ideas for exploring new places when it’s easier to stay home. Daily conversation about whatever moves you — ballet, philosophy, aliens, or gossip — at 2am when no one else is awake. We’re not building an AI to validate or pacify. We’re building something modeled after the relationships that transform us. Someone who asks the right questions at the right time. Someone who helps you look inward, and pushes you outward. We’ve been featured in TED Talks, Stanford and Harvard studies, the Lex Fridman podcast, because 40M+ people connect with Replika in a deeply human way. And we’re just getting started.

About the role

We’ve just rebuilt Replika and we’re going through a renaissance, and our goal is exponential growth.

Paid is one of the biggest levers we have, and right now no one owns it. That’s this role. You’ll run paid user acquisition end-to-end — Meta first, then TikTok, Google, and wherever else the math works. You own the ad accounts, the budgets, the targeting, the creative testing, and the number that actually matters: profitable installs and subscribers, not impressions.

This is a hands-on media-buying role, not a strategy seat. You’re in Ads Manager every day. You’re not making the creative — we’ve got a UGC and creator function for that. You take the best of what they produce, put paid weight behind it, and figure out what converts at scale. And you’re not setting the whole growth roadmap — but you own the paid engine inside it, top to bottom.

We’re a consumer subscription app with millions of users and a product that’s genuinely hard to explain in one line. Cracking paid UA in this category is an unsolved problem — no one’s really done it in ten years. If scaling spend profitably against a weird, wonderful product is the kind of problem you want, keep reading.

What you'll be doing

Own paid UA end-to-end across Meta (primary), TikTok, Google, and other platforms as the numbers justify. Account structure, budgets, bids, targeting, placements — all your calls.
Run the creative testing loop on paid. Take creative from our UGC and creator team and internal production, test it at the ad level, kill losers fast, scale winners.
Own the funnel from ad to install to subscription. CAC, ROAS, and payback are what you’re measured on — not top-of-funnel vanity.
Scale spend profitably. Find the winning combinations of audience, creative, and placement, then push budget without wrecking efficiency.
Own measurement and attribution. MMP setup, SKAN, deferred deep linking, tracked links. You know what’s real and what’s noise on iOS post-ATT.
Work directly with product and the CEO. Push for the landing pages, product hooks, and onboarding changes that move conversion — and be in the room when they ship.
Report with numbers, not vibes. Spend, CAC, ROAS, payback broken out by channel, creative, and audience.

What We’re Looking For

4+ years running paid acquisition for a B2C consumer app where you personally owned the spend and the outcomes — installs, trials, subscriptions, revenue. Not brand, not impressions.
Deep Meta expertise. You’ve run and scaled real budgets in Ads Manager — Advantage+, campaign structure, creative testing, audience strategy. This is the core of the role.
Cross-platform range. Hands-on with TikTok Ads and Google (App campaigns, Search, YouTube); more platforms a plus. Meta’s the anchor, but you’re not a one-channel operator.
Mobile app install and subscription experience. You understand the app-install funnel and subscription conversion, not just web lead-gen.
Strong analytical chops. CAC, LTV, ROAS, payback — you live in the numbers and can defend every one of them.
Real attribution experience. MMPs (AppsFlyer, Adjust), SKAN/SKAdNetwork, deferred deep linking. You’ve wrestled iOS measurement post-ATT and didn’t throw up your hands.
You ship fast and test constantly. New creative and audiences live every week, learnings feeding the next round.
You use AI tools in your work already — research, creative iteration, reporting, analysis. Not as a party trick.
You’re a hands-on operator, comfortable being the only paid person in the room. No team to delegate to yet.
Fluent English.

Bonus Points

You’ve scaled paid UA on a consumer subscription product where the value is hard to explain in one line.
Experience with emotionally engaging consumer apps, AI-native products, or anything in the social, communication, relationship, or entertainment space.
You’ve owned six- or seven-figure monthly budgets and kept them profitable.
Depth in Apple Search Ads or Google UAC specifically.
You’ve built the measurement stack, not just used it — MMP implementation, event mapping, SKAN config.