UA Manager (mobile)

Senior UA Manager (Mobile)

About your role

We're looking for a Senior UA Manager to join the Hero Wars: Alliance marketing team and drive mobile user acquisition at scale. We're open to strong specialists across different acquisition channels and will shape the channel focus around your expertise and the team's priorities.

This is a hands-on role: you'll own campaigns end-to-end, make decisions based on performance data and unit economics, test growth hypotheses, and work closely with Analytics, Creative, Product, and Engineering teams.

What you'll be doing

• Own the strategy, launch, optimization, and scaling of mobile user acquisition campaigns in your area of expertise.
• Manage campaign budgets and make decisions based on acquisition efficiency, payback, and long-term user value.
• Analyze campaign, cohort, and creative performance to identify growth opportunities and areas for improvement.
• Design and run tests across audiences, creatives, campaign setups, optimization approaches, and traffic sources.
• Explore and scale new acquisition opportunities where they can deliver sustainable growth.
• Partner with creative production, analytics, and product teams to improve acquisition and downstream performance.
• Work with advertising partners to develop and scale campaigns.
• Automate reporting and operational processes where it helps the team make faster, better decisions.

We hope that you

• Have strong hands-on experience in mobile user acquisition for apps or games.
• Have independently managed and scaled campaigns in at least one major mobile acquisition channel, such as Google, Meta, TikTok, AppLovin, Unity, or a DSP.
• Understand how to evaluate acquisition efficiency using payback, ROAS, LTV, and cohort performance.
• Can explain how you choose optimization goals, structure tests, and make scaling decisions.
• Understand mobile attribution and have hands-on experience with MMPs such as AppsFlyer or Adjust.
• Are comfortable working with data, building hypotheses, and turning analysis into campaign decisions.
• Have at least basic SQL skills and are interested in using Python, AI tools, or automation to improve your work.
• Have an English level of B2 or higher.

It would be a plus if you

• Have managed large advertising budgets.
• Have worked on live mobile games or other products with long-term monetization.
• Have experience across several acquisition channels.
• Have run creative experiments in close collaboration with a creative production team.
• Have built dashboards, automated reports, or developed internal tools.

What we offer

Healthcare

Medical care program (including dental service) or medical care compensation are available for you wherever you wish to work. The basic medical care program is also available for your family members if you choose to work from our official locations – Cyprus, Armenia, and Kazakhstan.

Work, life, and balance

We offer a fair amount of paid vacation days and sick leave. You can work at one of our comfortable offices in official locations or from home.

Sports

You can choose various sports activities like yoga, football, and volleyball in our official locations.

Relocation support

A relocation package is available for you if you decide to join us in one of our official locations.

Skills improvement

Let's learn languages: you can visit online English language courses. Greek and Armenian language lessons are available for everyone who works in Cyprus or Armenia. Our company encourages people of Nexters to take part in game jams, hackathons, and relevant conferences and meetups as expert speakers.

Events

Our events are legendary – ask anyone who already works at Nexters. There are strategic sessions, workshops, parties, contests, and other activities every year.

Community & ESG

We are proud of our local communities and support employees’ social initiatives. Dream big, act big: Nexters contribute to gaming’s positive impact on the world, hold a sustainability strategy, and take part in charity projects all over the world.