Trade Marketing Lead – Kazakhstan
We are looking for a Trade Marketing Lead to drive growth and efficiency in Food delivery service Globally.
This role is responsible for developing and executing trade marketing strategies for increasing the volume of orders and managing partners across the variety of marketing campaigns. There will be close collaboration with the other Marketing teams responsible for Upper and Mid-funnel as well as for CRM and Loyalty Program.
The ideal candidate combines strong commercial thinking, deep understanding of classified and marketplace business models and analytical approach, with the ability to turn insights into high-impact trade activations that drive sales and partners engagement.
This role is responsible for developing and executing trade marketing strategies for increasing the volume of orders and managing partners across the variety of marketing campaigns. There will be close collaboration with the other Marketing teams responsible for Upper and Mid-funnel as well as for CRM and Loyalty Program.
The ideal candidate combines strong commercial thinking, deep understanding of classified and marketplace business models and analytical approach, with the ability to turn insights into high-impact trade activations that drive sales and partners engagement.
Trade & Channel Strategy
- Strategy on restaurants acquisition and retention, density of the restaurants.
- Develop and execute trade marketing strategies for in-app channels (CRM, in-app placements and loyalty program) and external channels of acquisition (media, digital, influencers).
- Identify growth opportunities across dark stores, b2b delivery and food delivery.
- Align trade marketing initiatives with product, business, marketing and partners objectives.
- Develop elasticity of the incentives for the efficient acquisition and activation of the customers.
SuperApp & Partner Activation
- Design and implement promotional mechanics, bundles, and limited-time offers to drive demand, conversion, sales and basket size.
- Manage test marketing campaigns with the potential inDrive ecosystem partners globally.
- 5+ years of experience in Trade Marketing, Channel Marketing, or eCommerce/Marketplace Marketing.
- Experience working with food delivery or e-com business models.
- Strong understanding of trade marketing mechanics and analytics driving the commercial impact.
- Proven ability to design and execute promotions and activation programs that drive orders and new users acquisition.
- Analytical mindset with strong experience in data-driven decision making.
- Excellent stakeholder management, project coordination skills and cross-functional teams collaboration.
- Fluent English, Spanish preferable.
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
