Social Media Growth Producer

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

We’re now looking for a Social Media Growth Producer to help scale our AI-driven social content engine.

This role sits at the intersection of content, growth, and AI-powered production. You’ll design systems that use AI to discover trends, generate ideas, accelerate production, and turn social media into a repeatable organic growth machine.

What you'll own:

• Own and scale Simple's social ecosystem across Instagram, TikTok, YouTube, and Facebook — spanning the main brand, UGC-led accounts, AI creator-led formats, and R&D/experimentation channels.

• Turn social into a measurable growth channel by driving organic acquisition, funnel contribution, and social-driven revenue — not just reach and engagement.

• Build and operate a structured content engine: trend discovery → concept → production → publishing → performance analysis → new hypotheses. Run dozens of bets per month, double down on winners, and quickly kill what doesn't work.

• Lead a lean cross-functional production team — including a designer, motion designer, creator/host, nutrition expert, and external contributors — while owning the production pipeline end-to-end, including budget.

• Build AI-assisted workflows across research, ideation, scripting, editing, and iteration — enabling the team to ship 5–10x more content without compromising brand quality.

• Lead viral and trend-driven experimentation in the fitness & nutrition space without putting the core brand at risk — using sub-brand and R&D accounts as testing grounds before scaling winning formats to the main feed.

• Partner closely with Product Marketing, Science, and Influencer Marketing teams to ensure messaging stays accurate, scientifically grounded, and highly reusable across creators and channels.

Challenges You'll Tackle:

• Transforming social media into a systematic organic growth channel with predictable funnel and revenue contribution.

• Scaling high-volume, high-velocity content production while keeping a consistent brand voice.

• Designing experimentation infrastructure (sub-brand accounts, format tests, hypothesis loops) that produces clear winners every month.

• Embedding AI deeply enough into production that quality and speed compound — not just sit alongside the human workflow.

What we’re looking for:

• You think in systems, not posts.

• You hold yourself to commercial outcomes — followers and reach are inputs, not the goal.

• You're equal parts brand thinker and performance operator.

• You move fast, kill what isn't working, and don't get attached to a single format.

• You're comfortable owning a number, defending it, and reporting against it.

• You scaled a consumer product's social presence by 1M+ followers across multiple channels — and can talk specifically about the bets that drove it.

• You moved a social-driven revenue or conversion number meaningfully — 5x, 10x, 30x — and know exactly which content, format, or channel decisions did it.

• You launched a social channel from zero — bonus if it was a sub-brand, R&D, or experimentation account.

• Led a small cross-functional creative team (5–10 people, in-house plus external) end-to-end on production, including budget ownership.

• You built repeatable testing and iteration systems — not just managed a posting calendar.

• Embedded AI tools (generative video, voice, image, agents, AI creators) into a real production workflow — not just experimented with them on the side.

• You spent 4+ years operating in Social Media, Content Strategy, Brand Producing, or Organic Growth for a consumer product. Global / English-language audience experience strongly preferred.

Perks and benefits:

•Competitive salary package commensurate with experience;

•Remote, in-office, and hybrid work opportunities;

•The equipment you need to do your job;

•A premium SIMPLE subscription;

•21 days annual leave, plus bank holidays (those observed where you live);

•Flexible hours. We focus on your results, not how long you spend at your desk.