SEO & Generative Engine Optimization Specialist

About the project

The IT company Andersen invites a SEO & Generative Engine Optimization Specialist to join the team.

Andersen is a pre-IPO software development company that provides a full cycle of services. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies.

Responsibilities

– Developing and implementing an SEO strategy for the corporate website with a focus on organic traffic, conversions, and qualified leads.

– Conducting technical and SEO audits, identifying growth opportunities, and building optimization roadmaps.

– Managing on-page and internal SEO optimization across the entire website.

– Managing keyword research, search demand analysis, site structure, query clustering, and page targeting.

– Optimizing titles, descriptions, headings, internal linking, URL structure, schema markup, and other on-page SEO elements.

– Defining technical SEO requirements and tasks for development teams.

– Monitoring indexing, crawlability, Core Web Vitals, rankings, organic traffic, conversions, and leads.

– Defining SEO requirements for articles, landing pages, case studies, research, whitepapers, and other company content.

– Developing Generative Engine Optimization as a separate organic growth track.

– Analyzing how the company, its services, expertise, and content are represented in AI-generated answers and generative search.

– Optimizing content to increase the likelihood of being mentioned, cited, or displayed in AI systems.

– Testing new approaches to GEO, AI search optimization, and LLM discovery.

– Developing off-page SEO and the company’s link building strategy.

– Managing a team of link building specialists: building processes, defining goals and KPIs, monitoring execution and quality.

– Analyzing the company’s and competitors’ link profiles, developing new channels for acquiring relevant, high-quality links.

Requirements

– Hands-on experience growing corporate or large commercial websites through SEO.

– Strong knowledge of technical SEO, on-page SEO, content SEO, and off-page SEO.

– Deep understanding of search engines, indexing, crawling, ranking factors, and search intent.

– Experience optimizing websites, landing pages, keyword research, and clustering.

– Experience optimizing articles, research, whitepapers, landing pages, and other content.

– Hands-on link building experience and managing link building specialists/contractors.

– Strong knowledge of Google Search Console, Google Analytics, and professional SEO platforms.

– Ability to analyze SEO metrics, conversions, and impact on lead generation.

– Understanding of modern Generative Engine Optimization principles and AI search.

– Ability to independently develop hypotheses, test them, and take responsibility for results.

– English proficiency at Intermediate level or higher.

Nice to have

– Proven track record of successful promotion in AI.

– Hands-on GEO experience, visibility in AI-generated answers and generative search, use of AI/LLM tools for SEO.

– Experience in B2B/IT SEO and international SEO, including structured data and schema markup.

– Managing an SEO team or link building/Digital PR team.

– Focus on MQL, SQL, and business metrics.

Why join us

• Andersen cooperates with such businesses as Samsung, Johnson & Johnson, Ryanair, Europcar, TUI, Verivox, Shypple, etc..
• We offer the opportunity to gain experience in developing business relationships with the world's largest brands, as well as large-scale projects using cutting-edge technologies.
• Interesting and high-profile deals, negotiation practice, and communication with C-level people.
• The most important thing that we value in our employees is a commitment to continuous learning. The company supports them in this and gives them access to the best educational platforms, seminars, and practices. In addition, for over 19 years, Andersen has assembled a huge knowledge base and established a robust resource management institution.
• We have been strengthening our expertise since 2007. During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work.
• We at Andersen have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.