Senior User Acquisition Manager – Cyprus

We are looking for a data-driven Senior User Acquisition Manager who will own the full UA cycle across regions, channels and products — from strategy and budgeting to execution, analytics and optimization. The role includes managing large budgets, running deep funnel and cohort analyses, leading hypothesis pipelines and A/B testing, driving creative strategy, monitoring competitive insights, collaborating closely with product and analytics teams, and scaling new channels and measurement frameworks including SKAN and Privacy Sandbox.

• Develop and execute a data driven UA strategy across multiple regions, channels and products with full ownership of performance. 
• Lead user acquisition direction for the region: define priorities, growth opportunities, risks and scaling strategy. 
• Own the full UA cycle end to end: planning, setup, launch, optimization, analytics and reporting. 
• Manage and allocate large budgets efficiently to achieve CAC, ROAS, LTV and payback targets. Build and lead hypothesis pipelines: creatives, bidding strategies, audiences, offers, new channels. 
• Conduct deep analysis of funnels, cohorts, retention and unit economics to identify growth levers. 
• Run structured A/B tests for creatives, targeting and strategy optimization. 
• Monitor the competitive landscape using Sensor Tower, AppMagic, Mobile Action and Ads Library. 
• Maintain continuous creative testing and rotation; drive creative strategy and best practices. 
• Work closely with product, analytics, BI, and creative teams to align on goals and ensure cross functional execution. 
• Develop and optimize SKAN schemas, conversion values and migration strategies under Privacy Sandbox. 
• Explore, evaluate and scale new UA channels, tools, technologies and measurement frameworks.

• 3 years of hands-on experience in user acquisition/performance marketing for mobile products. 
• Proven experience leading a region or multiple geos: ability to set direction, drive strategy and deliver measurable growth. 
• Deep expertise in major paid channels (Meta, Google UAC, TikTok, ASA). 
• Experience managing large budgets and optimizing towards CAC, ROAS, LTV and payback. Strong analytical mindset: confident with funnel diagnostics, cohorts, financial metrics and unit economics. 
• Advanced knowledge of MMPs and attribution models (CTIT, SRNs, re attribution, SKAN, Privacy Sandbox). Confident working with BI tools (Looker, Tableau) and advanced Google Sheets. 
• Ability to drive cross functional work with product, analytics, BI and creative teams. 
• Strong communication and presentation skills. 
• Fluent English for cross regional interaction. 
• High ownership, independence in decision making and proactive problem solving. 
• Ability to operate in a dynamic environment and pull the UA function as the leading expert.

• Health insurance with oncology coverage and life insurance included
• Hybrid work mode and flexible schedule
• Relocation package offered for candidates from other regions
• Access to professional counseling services, including psychological, financial, and legal support
• Diverse internal training programs
• Partially or fully paid additional training courses
• All necessary work equipment
• Fitness club membership discount