Senior User Acquisition Manager – Colombia
As one of the leading ride-hailing companies in the world, inDrive has been redefining mobility since 2013 through innovative technology and bold new business verticals on our journey to becoming a global super app. But we are more than a tech company — we exist to challenge injustice and create fairer opportunities for millions of people worldwide. Every role here drives meaningful impact, empowering communities and shaping the future of mobility and beyond. Join us to build, grow, and make a real difference — at scale.
Please submit your resume in English. Otherwise, your application will be dismissed.
We are looking for a Senior User Acquisition Manager to lead the growth of our digital marketing activities across multiple channels and markets. You will be responsible for building and scaling performance campaigns, managing large budgets, and driving sustainable user growth through data driven decisions and experimentation.
Please submit your resume in English. Otherwise, your application will be dismissed.
We are looking for a Senior User Acquisition Manager to lead the growth of our digital marketing activities across multiple channels and markets. You will be responsible for building and scaling performance campaigns, managing large budgets, and driving sustainable user growth through data driven decisions and experimentation.
- Develop and execute user acquisition strategies across major paid channels (Google, Meta, TikTok, ASA, etc.)
- Manage large budgets efficiently, ensuring optimal ROI and CAC performance.
- Partner closely with analytics, product, and creative teams to improve funnel performance and post install metrics.
- Manage creative testing pipelines, scaling best performing assets and ensuring brand consistency.
- Evaluate new UA channels, technologies, and measurement frameworks to enhance acquisition efficiency.
- 3 years of hands on experience in user acquisition or performance marketing, preferably for mobile products.
- Strong analytical mindset.
- Deep understanding of MMPs (AppsFlyer, Adjust, Singular) and attribution models (CTIT, re attribution, SRNs, etc.).
- Experience managing large paid budgets and optimizing campaigns towards ROI/CAC goals.
- Proven ability to interpret data, build hypotheses, and translate findings into actionable strategies.
- Solid understanding of creative testing, audience segmentation, and conversion rate optimization.
- Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company.
- Hybrid work.
