Senior UA Manager (Meta, Web)
Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.
Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.
SDG invests in social discovery and IT startups around the world directly or via VC funds. Among our investments were Patreon, Open AI, Clubhouse, Coursera, Data.ai, Flo, Academia.edu, and many others.
We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.
We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).
We are looking for a Senior UA Manager (Meta, Web):
Your main tasks will be:
- Launch, manage, and scale Meta Ads campaigns across Facebook and Instagram for 2 similar dating products, working with both app and web funnels.
- Own campaign performance: analyze key metrics, optimize budgets, improve ROI/CPA/CPI, and scale traffic without losing efficiency.
- Develop and test new growth hypotheses: audiences, GEOs, placements, ad formats, landing pages, app/web flows, and creative angles.
- Work closely with the creative team: research competitors, generate creative hypotheses, prepare clear briefs, and evaluate creative performance.
- Build structured reporting and improve campaign management processes, including automation through rules, tools, and other scalable solutions.
- 3+ years of hands-on experience with Meta Ads / Facebook Ads, ideally in dating, gaming, iGaming, entertainment, or other high-volume B2C products.
- Proven experience managing significant monthly budgets: at least $100k/month, ideally with scale up to $400k–$500k/month.
- Strong experience with both app and web acquisition funnels; web experience is especially important as we are actively scaling this direction.
- Strong analytical skills: ability to work with data, reports, Google Sheets/Excel, GA4, internal analytics/CRM tools, and explain decisions through numbers.
- Russian fluency; English reading/writing skills are enough for working with tools and documentation.
What do we offer:
- REMOTE OPPORTUNITY to work full-time;
- The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
- Vacation 28 calendar days per year;
- 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
- Bonuses up to $5000 for recommending successful applicants for positions in the company;
- 50% payment for professional training, international conferences, and meetings;
- Corporate discount for English lessons;
- Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
- Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
Sounds good? Join us now!
