Senior Strategic Finance Manager (Marketing & Self Service Departments)
About the Team
The Strategic Finance team at Miro exists to turn data into decisions. We sit at the intersection of finance, strategy, and operations—partnering with leaders across the company to set ambitious targets, pressure-test big bets, and find the smartest places to invest the next dollar. We combine external market signals with deep internal analysis to help Miro grow faster, smarter, and more efficiently.
Within Strategic Finance, the Marketing & Self Service pillar is the financial brain trust for the spend and revenue motion that brings the majority of Miro’s new customers to the product. From paid media and brand to the Self-Service funnel that turns sign-ups into paying customers, every dollar invested here shapes how fast and efficiently we grow. As AI reshapes both how marketing is executed and how customers self-serve their way to value, these decisions have never carried more weight. We’re building a function that doesn’t just report on spend, but actively shapes where it goes.
About the Role
We are looking for a Senior Strategic Finance Manager, Marketing & Self Service to be the dedicated finance partner to our Marketing leadership team and the leaders driving our Self-Service/PLG motion. This role is designed for someone who is equal parts strategist, analyst, and operator—comfortable building a CAC/LTV model from a blank sheet in the morning and challenging an SVP on the ROI of a brand investment in the afternoon.
You will own the financial story of how Miro acquires and monetizes customers end-to-end. You’ll bring rigor to how we prioritize investments, build the unit economics that explain how our marketing pays back, and partner with leaders to systematically optimize where every dollar lands. Crucially, you will be a strong AI-native operator, utilizing advanced AI tools to automate repetitive analysis, accelerate model builds, and turn hours of manual reporting into minutes.
You see a noisy spreadsheet as an opportunity, not a chore. You believe great finance partnering is built on credibility. And you’re genuinely curious about how modern marketing and self-service motions are built, scaled, and made efficient.
What you’ll do
- Marketing & Self Service Financial Planning: Own the end-to-end planning, forecasting, and monthly close commentary—including headcount, marketing program, and funnel P&L drivers—with a high bar for forecast accuracy.
- CAC, LTV & Marketing Unit Economics: Build the payback and ROAS models that explain efficiency at the channel level, partnering with Marketing Analytics on a unified view of marketing’s impact on pipeline and revenue.
- Self Service / PLG Economics: Model the funnel from sign-up through paid conversion; partner with Growth and Product leaders to size opportunities and translate performance into a clear financial story.
- Investment Cases & Strategic Support: Build the financial cases behind major bets (channel shifts, brand investments, pricing changes) and bring a clear recommendation to the table.
- AI-Powered Finance Operations: Act as a leading voice on how to use AI to work smarter—automating variance analysis and modeling workflows, while partnering with Marketing on how AI is reshaping campaign execution.
- Headcount Strategy: Partner with leadership and People Operations to model headcount, building capacity scenarios that balance velocity with financial discipline.
- Executive Reporting: Prepare board and ELT materials that translate complex marketing and PLG economics into clear, actionable stories.
What you’ll need
- 6–8 years in strategy/management consulting, investment banking, strategic FP&A, BizOps, or corporate strategy, ideally with exposure to a high-growth SaaS or PLG business.
- Advanced financial modeling skills (forecasting, scenario analysis, unit economics) and the ability to triangulate insights across messy data.
- Strong AI-native capabilities, with a proven ability or deep interest in using AI tools to streamline finance workflows, accelerate reporting, and analyze data faster.
- Demonstrated experience partnering with senior commercial stakeholders (marketing, growth, sales) and influencing decisions without authority.
- Deep familiarity with marketing efficiency (CAC, LTV, ROAS) and Self-Service/freemium economics.
- Exceptional communication skills, capable of distilling complex financial topics into a one-pager an SVP can immediately act on.
- Bias to action and comfort with ambiguity; you frame the problem yourself before solving it.
What's in it for you
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board.
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The reasonably estimated salary range is specific to New York and may not be applicable to other locations. Final compensation and total package components will be based on individual factors such as the candidate's skills, qualifications, and experience. The range for this role is:
New York salary range$140,000—$176,000 USDAbout Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check out more about life at Miro:
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
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