Senior Specialist, Demand Generation
About the Team
This role sits within Miro’s Demand Generation team, part of the broader Integrated Marketing organization, and partners closely with Campaigns, Marketing Ops, and Regional Marketing teams.The team supports the Enterprise sales-led motion, focused on driving predictable pipeline growth by creating, capturing, and converting high-quality demand across target accounts. Working across both new logo acquisition and existing customers, we align marketing and sales around data-driven programs that accelerate revenue and improve conversion efficiency.
About the Role
As a Senior Specialist, Demand Generation, you will own the execution and optimization of lifecycle, ABM, and nurture programs that drive pipeline growth. You will design and scale campaigns across acquisition, nurture, activation, and expansion, with a focus on improving engagement and conversion efficiency across target accounts.
You will partner closely with cross-functional teams to bring both scaled (1:many) and tailored (1:few / 1:1) programs to life and continuously improve performance through testing, insights, and optimization. This role sits at the intersection of execution and experimentation, combining strong lifecycle marketing fundamentals with a data-driven approach to scaling impact.
What you’ll do
- Build and optimize lifecycle programs for Enterprise customers and prospects that improve engagement and drive measurable conversion impact across the funnel.
- Own experimentation across lifecycle programs, defining hypotheses, running A/B tests, and iterating based on performance insights to improve conversion rates.
- Bring creative thinking into lifecycle campaigns through new angles, messaging ideas, and lightweight experiments that improve performance.
- Partner with Campaigns, Design, and Content teams to translate broader campaign narratives into effective lifecycle executions.
- Partner with regional and field teams to develop and scale personalized ABM playbooks that drive engagement and conversion across high-value accounts.
- Partner with Marketing Ops to scope and brief campaign requirements, and oversee execution quality through QA, monitoring, and ongoing alignment.
- Build and maintain lifecycle infrastructure in Marketo, including smart lists, engagement programs, triggers, tokens, and templates
- Define and track lifecycle performance using dashboards and reporting frameworks, ensuring data quality, attribution, and alignment between Marketo and Salesforce
- Integrate AI tools and automation into daily workflows to accelerate campaign build, QA, content creation, analysis, and lifecycle optimization across systems
What you’ll need
- 4+ years of Lifecycle Marketing, Demand Generation or ABM experience in Enterprise B2B environments.
- 1+ year of hands-on experience with Marketo and Salesforce - preferred
- Proven track record of building and optimizing lifecycle programs that drive measurable engagement and conversion across the funnel.
- Experience running and scaling ABM programs across target accounts - strong advantage.
- Strong understanding of segmentation, personalization, and end-to-end customer journey design.
- Creative marketing capability with experience adapting messaging, developing campaign angles, and running lightweight copy tests to improve performance
- Strong analytical mindset with experience building dashboards and reporting frameworks to measure impact, ensure data integrity, and support structured experimentation
- Strong communication skills with experience working cross-functionally across multiple stakeholders in a global environment
- Demonstrated ability to apply AI tools and workflows to improve efficiency and conversion outcomes
What's in it for you
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board.
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About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check out more about life at Miro:
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
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