Senior Product Marketing Manager – Georgia
We are looking for a Product Marketing Manager (CRM Fintech) to drive the adoption and growth of cashless payments and wallet products across the inDrive ecosystem.
This role sits at the intersection of product, CRM, analytics, and fintech. You will own end-to-end go-to-market and CRM strategies for card payments, local cashless methods, and wallet solutions – for both users and drivers.
Your mission is to turn fintech products into clear, trusted, and habit-forming experiences, using data-driven CRM, strong product narratives, and scalable lifecycle communication. Product marketing & adoption
This role sits at the intersection of product, CRM, analytics, and fintech. You will own end-to-end go-to-market and CRM strategies for card payments, local cashless methods, and wallet solutions – for both users and drivers.
Your mission is to turn fintech products into clear, trusted, and habit-forming experiences, using data-driven CRM, strong product narratives, and scalable lifecycle communication. Product marketing & adoption
- Own product positioning and value propositions for:
- Card payments (hard cashless)
- Local cashless methods (QR, transfers, prepaid, etc.)
- User and driver wallets (balances, top-ups, promised payments, payment links)
- Translate complex fintech products into simple, actionable user messaging
- Build education and activation flows explaining:
- what the product is
- when and why to use it
- how it benefits users and drivers
- CRM & lifecycle ownership
- Design and own CRM strategies across the full lifecycle: activation, habit formation, retention, reactivation
- Lead multi-channel communication: push notifications, in-app banners, WhatsApp / messaging channels
- Work with Bloomreach: segmentation, dynamic content, triggered flows
- Own the definition and quality of product & CRM events required for: segmentation, reporting, experimentation, ML use cases (eligibility, next-best-action, intent prediction)
- Partner with analytics to track: adoption and conversion to cashless, repeat usage, retention and contribution margin impact
- Drive A/B testing and experimentation for fintech communications and incentives
- Act as a key connector between: Product (Fintech / Payments / Wallet), Engineering, Analytics & Data Science, Local Marketing teams
- Support market rollouts across multiple countries with different payment ecosystems
- 4–7+ years in Product Marketing, CRM, Growth, or Lifecycle Marketing
- Strong experience with fintech, payments, wallets, or financial products
- Hands-on CRM experience (Bloomreach is a strong plus)
- Proven track record of driving product adoption through CRM
- Strong analytical mindset: comfortable with funnels, cohorts, uplift, retention
- Ability to work with events, data schemas, and dashboards
- Excellent communication skills – able to simplify complex products
- Experience running experiments and iterating based on data
- Comfortable working in cross-market, cross-functional environments
- Experience with driver / marketplace platforms
- Exposure to ML-driven CRM or personalization systems
- Experience scaling fintech products in emerging markets
- Health insurance with oncology coverage and life insurance included.
- Hybrid work mode and flexible schedule.
- Relocation package offered for candidates from other regions.
- Access to professional counseling service,s including psychological, financial, and legal support.
- Diverse internal training programs.
- Partially or fully paid additional training courses.
- All necessary work equipment.
