Senior Product Analyst

SIMPLE is a successful mobile product with over 15 million unique downloads, more than 300K 5-star reviews, and over 50% year-over-year revenue growth.
It offers judgment-free, gentle guidance toward balanced nutrition, a healthy relationship with food, and ultimately, improved health and well-being. Built with flexibility and convenience in mind, the app is a safe and supportive space to get actionable feedback, learn, and increase confidence. SIMPLE’s method is shaped by a global team of nutrition, behavior change, digital health, and medical experts. The journey is enhanced through Avo, a personal wellness assistant within the app that provides timely suggestions and real-time answers.
With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

Right now we are looking for a talented Senior Product Analyst who enjoys exploring product metrics, uncovering insights, and helping drive growth through analytical thinking.

If you like building from scratch, owning things end-to-end, and don’t need anyone hovering over you about what to look at next, you’ll probably feel at home here.

What you’d actually do:

• Own our key metrics (conversion, LTV, CAC, payback, refund rate) and make sure they’re defined and calculated in a way everyone trusts
• Run A/B tests end-to-end, from hypothesis to “here’s what we should do about it”
• Build a LTV model using early signals and sensible assumptions
• Dig into pricing experiments — help us understand the trade-offs between conversion, price, and long-term value
• Analyze our web onboarding funnel and tell us where the biggest wins are hiding
• Find non-obvious growth levers that move us toward sustainable unit economics
• Lean on AI tools (Claude, Cursor, Copilot — whatever works for you) to move faster

What we hope you bring:

• Proficient with SQL - joins, window functions, CTEs without breaking a sweat
• Python for analysis and light automation
• Some experience with ETL / pipelines (Airflow, dbt)
• Worked with a BI tool before (Looker, Superset, Tableau, Power BI)
• Understand subscription unit economics: CAC, LTV, payback, contribution margin
• Solid grasp of A/B testing — proper design, sample sizes, and reading results honestly (especially in low-volume settings)
• Proactive, comfortable in ambiguity, happy to own outcomes

Bonus points:

• You already use AI tools in your day-to-day analytics work
• Background in health, pharma, or digital health
• Familiar with HIPAA / GDPR and what you can and can’t track in health data
• Web onboarding funnel / paywall optimization experience

Perks and benefits:

• Competitive salary package commensurate with experience;
• Remote, in-office, and hybrid work opportunities;
• The equipment you need to do your job;
• A premium SIMPLE subscription;
• 21 days annual leave, plus bank holidays (those observed where you live);
• Flexible hours. We focus on your results, not how long you spend at your desk.

About our values:

• Think deeper: We understand that in order to grow we need to make all our decisions reality-based and change our opinion based on what we learn. We appreciate data coming in various forms – quantitative and qualitative, feedback from users and colleagues, and strong and weak signals.We treat data as the main source for leveraging insights and expect people at every level to have conversations that start with data.
• Focus on impact: Results and speed matter. When we are competing to become an A-player in the digital health market, we don’t have the luxury of deliberation. We need to make decisions and changes quickly and, swiftly learn from our mistakes.We prioritize what will have the greatest impact and aren’t distracted by anything else. We create products that benefit users while we are meeting our metrics.
• Take ownership: We seek to improve all facets of our company even in ways beyond our job description. We seek and take responsibility for our actions and their impact. We value and set high expectations for our own work so that it can add to the overall quality and innovation results of the team. Each one of us is empowered to make this company a success, take the lead to resolve disagreements and systemic issues.
• Push the limits: We encourage our team to explore new ideas, challenge conventional thinking, and continuously improve work. This mindset can lead to breakthroughs in product development, improved operational efficiency, and increased competitiveness in the market. We believe that a culture and mindset of constantly striving to exceed existing standards, boundaries, or expectations that include innovation, experimentation, and a willingness to take risks, can bring us success. We don't accept what someone says as truth if we disagree with it, no matter what authority that person has in the company and express ourselves directly, not through back channels. We challenge ideas, from policy to product decisions, and always seek to understand the reason behind what we do.
• Be a Championship Team: As a part of the championship team, you must improve your own performance constantly also know your teammates, their talents and skills and be focused on a common goal and how to achieve it together. We hold each other accountable for our contribution to the shared success or failure, and we constantly look for ways to help our colleagues to improve and for us to perform better as a team. We collaborate within the team in order to compete with challengers in the outside world. We build relationships of trust. We provide our teammates with the autonomy and support they need to deliver their part of the goal.