Senior Partner Marketing Manager - Data & AI
EPAM is seeking a Senior Partner Marketing Manager to lead the North America go-to-market strategy for our Data & AI partner ecosystem. You'll own the development and execution of co-marketing programs that advance EPAM's positioning alongside key partners — including NVIDIA, Databricks, Anthropic, and Snowflake — driving pipeline, joint campaigns, and thought leadership that reinforce EPAM as a leader in AI-native transformation.
Req.#997819740
Responsibilities
- Build and own the North America partner marketing strategy and plans for EPAM's Data & AI partner ecosystem, aligned with company objectives and partner priorities
- Work with internal stakeholders and partner teams to advance EPAM's Data & AI GTM narrative and co-sell positioning
- Develop compelling thought leadership and content that differentiates EPAM and its partners in the market
- Collaborate with marketing teams and partner stakeholders to plan and execute multi-channel campaigns, including email, social media, webinars, and events
- Monitor campaign performance, analyze metrics, and make data-driven adjustments to optimize results
- Implement marketing automation tools for lead tracking, scoring, and reporting
- Organize, support, and promote partner-related webinars, workshops, and in-person events
- Manage end-to-end event logistics including registration, coordination, and follow-up
- Represent EPAM at industry conferences and trade shows as needed
- Lead partner-focused demand generation strategies to capture and nurture leads
- Collaborate with sales teams to ensure marketing-generated leads are effectively managed and converted
- Leverage tools such as Salesforce, Marketo, and D365 to support pipeline visibility and reporting
Requirements
- Bachelor's degree in marketing, business, communications, or a related field
- 8–10 years of experience in partner marketing at a platform, solutions, or systems integrator company
- Proven B2B marketing experience, preferably in technology or cloud computing
- Hands-on experience working with Data & AI partners such as NVIDIA, Databricks, Anthropic, and Snowflake, and developing winning co-sell strategies
- Familiarity with marketing and sales automation platforms (Salesforce, D365, Marketo, or equivalent)
- Strong writing and content creation skills with the ability to translate technical concepts into market-facing narratives
- Proficiency in digital marketing channels and analytics
- Excellent project management and organizational skills with the ability to manage multiple programs simultaneously
- Creative thinker with the ability to generate innovative, partner-relevant marketing ideas
- Strong communication and presentation skills across internal and external audiences
