Senior Marketing System Integrations Specialist
The Marketing System Integrations Specialist is responsible for the design, implementation, and ongoing operation of system integrations that support global marketing operations initiatives. This is a highly hands-on, execution-focused role, with end-to-end ownership of building, maintaining, and optimizing integrations to ensure reliable, scalable data flows across platforms. The specialist monitors and resolves integration issues independently, without reliance on a separate development team.
In support of global marketing operations, this role designs and operates cross-system workflows that enable marketing execution, candidate engagement, and lead lifecycle processes at scale. The team operates at the intersection of marketing, data, and internal platforms, ensuring consistent automation, data integrity, and operational efficiency across multiple business streams.
As core integrations mature, the role may provide limited advisory support on extending proven integration patterns to the Lead Generation stream, while maintaining primary ownership and accountability for the team’s core initiatives.
Responsibilities
- Design, implement, maintain system integrations supporting Global Marketing Operations initiatives
- Personally build, support event-driven integration flows (e.g., webhooks, asynchronous processing)
- Ensure reliable, consistent data synchronization across interconnected systems
- Own integrations end-to-end, from initial design through production support, troubleshooting
- Monitor integration health, identify failures or data inconsistencies, resolve issues proactively
- Maintain, evolve integration logic as business processes and requirements change
- Collaborate with product, operations, technical stakeholders to align integration behavior with business needs
- Document integration flows, assumptions, operational guidelines to ensure long-term maintainability
- Apply best practices for stability, scalability, error handling in integration design
- Provide limited advisory input on applying established integration patterns to adjacent streams when needed
Requirements
- Senior-level experience designing, implementing system integrations in production environments
- Strong understanding of event-driven, asynchronous integration patterns
- Hands-on experience building, operating, troubleshooting integration flows end to end
- Solid knowledge of APIs, data synchronization concepts, cross-system data consistency
- Experience owning integrations in production, including monitoring, incident response, ongoing improvements
- Ability to work independently with minimal supervision without a dedicated development team
- Strong problem-solving skills with the ability to diagnose complex integration, data flow issues
- Experience collaborating with technical, non-technical stakeholders to translate requirements into reliable integration behavior
- Ability to document integration logic, operational processes clearly for long-term maintainability
Nice to have
- Experience with marketing and CRM platforms such as HubSpot or Marketo
- Familiarity with internal business systems and data platforms
- Exposure to event-driven architectures and webhook-based integration patterns
- Understanding of cloud-based integration backends and managed services
- Proficiency in working with RESTful APIs and asynchronous processing flows
