Senior Marketing Specialist, CRM
We’re looking for a results-driven CRM Marketing Specialist to design, execute, and optimise lifecycle marketing campaigns that engage users across all stages — from onboarding and activation to retention and loyalty.
In this role, you’ll leverage multi-channel marketing automation (email, push, SMS, WhatsApp, and in-app messaging) to deliver personalized, data-driven experiences at scale. You’ll continuously experiment, analyse engagement data, and iterate to maximize impact, using both traditional CRM platforms and emerging technologies.
- Develop and execute multi-channel lifecycle campaigns that drive user engagement, retention, and cross-sell opportunities.
- Design and implement data-driven journeys using behavioral triggers, user attributes and predictive models.
- Conduct A/B tests and implement improvements to optimise open rates, click-through rates, conversion rates, and other indicators (KPIs).
- Set up, test and execute complex multi-lingual journeys across email, push, in-app, SMS and WhatsApp. Ensuring all communications are thoroughly tested and on schedule.
- Run SQL queries to build segments and analyse campaign or user data.
- Collaborate closely with marketing, product and data teams, ensuring that all campaigns are planned, scheduled and executed to plan.
- Report on campaign performance and insights to relevant stakeholders, highlighting impact, learnings and recommendations for optimisation.
- Identify and implement process improvements and automation opportunities to enhance efficiency and scalability.
- Stay ahead of CRM, marketing automation, and AI trends, integrating new tools and strategies to elevate campaign performance.
- 3+ years of proven experience in CRM, lifecycle marketing, or marketing automation.
- Hands-on experience with Customer.io, Braze, MoEngage, Salesforce or similar CRM tools and syntax languages (Liquid tags, AMPscript, Jinja, Java Script etc.)
- Strong working knowledge of HTML/CSS and email development best practices.
- Python, advanced SQL, and strong analytical skills are highly desirable.
- Experience in Vibe coding and building tools using OpenAI, Replit, Anthropic, or similar environments is an advantage.
- Fluency in spoken and written English. Bonus point for Arabic.
- A detail-oriented mindset, curiosity for experimentation, and a passion for leveraging technology to drive marketing impact.
