Senior Marketing Manager, Xsolla Mall

We are looking for a Senior Manager, Xsolla Mall Marketing who is commercially driven, deeply familiar with the gaming industry, and motivated by building go-to-market programs that connect game publishers, creators, and players in a single marketplace experience.

Xsolla Mall is Xsolla's consumer-facing gaming marketplace — a destination for purchasing games, topping up in-game currency, claiming rewards, and discovering new titles. It is also the platform through which Xsolla is building a new model for co-branded game commerce: scalable partner pages that combine a game, a payment method, a creator, or a brand into a single, high-conversion, co-marketed experience.

This role owns the marketing strategy that makes Xsolla Mall commercially successful today — and positions it to evolve into something larger. You will define how we partner with publishers to launch and promote titles, how we structure seasonal campaigns and promotional programming, how we bring creator storefronts to life, and how we scale our co-branded page model into a repeatable, high-volume growth channel. As Mall expands to surface new Xsolla products and services, this role grows with it.

Strong commercial instincts and a genuine passion for games are essential. The ability to manage complex multi-partner campaigns, build structured go-to-market frameworks, and influence product and BD stakeholders will be central to your success. If you thrive at the intersection of gaming, digital commerce, and creator culture — and want to help build the marketing infrastructure for a platform with genuine global ambition — we would love to hear from you.

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com.

Marketplace Commercial Strategy & Seasonal Programming

• Own the Xsolla Mall marketing roadmap — a rolling calendar of publisher launches, promotional campaigns, seasonal activations, and platform milestones aligned to the gaming industry's release and events calendar.
• Define and execute bundle mechanics, limited-time offers, and promotional structures in partnership with BD and game publishers to drive conversion, transaction volume, and partner retention.
• Develop co-marketing frameworks for publisher and partner campaigns — from onboarding a new title through to featured placement, promotional activation, and performance review.
• Identify and program seasonal and cultural moments (major game releases, esports events, gaming tentpoles) as Mall campaigns, collections, or themed activations.
• Work with the Content & Marketplace Operations Manager to ensure the marketing roadmap is reflected accurately in Mall's homepage, featured placements, and campaign surfaces.

Publisher & Partner Go-to-Market

• Serve as the marketing partner for game publishers and BD on Mall — defining how new titles are launched, featured, and promoted across the platform.
• Build and maintain a publisher marketing playbook: what partners can expect from Mall marketing support, how campaigns are structured, and how performance is measured and reported back.
• Develop co-marketing programs with payment partners — including co-branded page activations, exclusive offers for payment provider customers, and reward-linked promotional mechanics.
• Collaborate closely with BD, Data, Design and Operations to ensure campaign timing, creative requirements, and launch readiness are aligned before publishers go live.
• Establish feedback loops with BD and Creator Success to ensure publisher and creator satisfaction with Mall's marketing support.

Co-Branded Pages & Creator Footprint

• Own the marketing strategy for Mall's co-branded page model — scalable combinations of game, payment partner, and creator that serve as high-conversion, co-marketed experiences for partners and publishers.
• Develop the GTM framework for new co-branded page types as Mall's page model evolves (e.g., payment partner pages, retail integrations, telecom partnerships, brand collaborations) — defining how they are positioned, launched, and commercially activated.
• Maintain a clear point of view on how creator storefronts fit within Mall's broader commercial architecture — understanding the creator footprint on the platform and ensuring it is coherent with Mall's partner and publisher programming.
• Work in close partnership with the XPN Marketing Director to ensure the creator presence on Mall is synergistic with XPN's creator acquisition and activation programs — avoiding duplication and maximising cross-platform impact.
• This role does not own creator GTM directly; that sits with XPN Marketing. This role ensures Mall's commercial page model accounts for the creator dimension and that both functions are aligned on how creator traffic and attribution flows through the platform.

Consumer Marketing & Platform Growth

• Define and lead consumer-facing marketing programs that drive awareness, new user acquisition, and repeat engagement on Xsolla Mall.
• Partner with SEO to ensure game pages, creator storefronts, and category pages are positioned for organic discovery — including content strategy, metadata standards, and programmatic page quality.
• Collaborate with Paid Media to build performance marketing campaigns aligned to Mall's highest-value promotional windows and partner launches.
• Develop the marketing strategy for Mall's rewards and loyalty mechanics — including how Xsolla Points, Xsolla Gold, and Backpack integration are positioned and promoted to drive engagement and return visits.

Platform Evolution & Expanding Scope

• As Xsolla Mall evolves to surface additional Xsolla products and services, lead the marketing strategy for new categories as they come into scope — from server rentals and gift cards today to emerging product integrations in the future.
• Serve as the marketing stakeholder in Mall product roadmap discussions — providing input on feature prioritization, partner tooling, and new surface development from a commercial and consumer marketing lens.
• Contribute to the strategic narrative for Mall as Xsolla's consumer portal: how it is positioned to players, creators, publishers, and the broader market as the platform grows.
• Maintain a point of view on competitive positioning and use that to inform differentiation strategy.

Performance, Measurement & Reporting

• Own the marketing performance framework for Xsolla Mall: define KPIs, set targets aligned to business objectives, and report on outcomes in quarterly reviews with leadership.
• Track commercial marketing KPIs including campaign conversion rate, partner-attributed GMV, CTR on featured placements, creator storefront performance, and new user acquisition cost.
• Partner with Data and Ops teams to build the measurement infrastructure that connects page-level and campaign-level performance to broader platform health metrics.
• Present performance findings and strategic recommendations to the VP of Marketing, Head of XPN, and Finance as required.

Required

• 6–10 years of experience in marketplace marketing, digital commerce, games publishing, or platform marketing — with a genuine understanding of how the gaming industry works commercially.
• Direct experience with digital game commerce: how publishers bring titles to market, how bundles and promotions are structured, and what drives conversion in gaming storefronts.
• Experience owning a seasonal promotional marketing roadmap across multiple publisher or partner relationships simultaneously.
• Strong commercial instincts: able to structure co-marketing deals, evaluate campaign ROI, and make spend and prioritization decisions with confidence.
• Track record of working cross-functionally with BD, Product, and Paid Media — and influencing stakeholders without direct authority.
• Analytical enough to own a performance reporting framework and adjust strategy based on what the data shows.
• Excellent communicator: able to represent marketing priorities clearly to Product, Finance, and Executive leadership, and to write briefs, strategies, and campaign plans that others can execute from.

Preferred

• Background working with game publishers, payment providers, or gaming platform partnerships (Steam, Epic, GOG, Humble, Fanatical, or similar).
• Experience with creator or influencer marketing programs featuring performance attribution, affiliate structures, or creator-branded commerce.
• Familiarity with SEO-driven content scale strategies — particularly in the context of large catalog pages, programmatic page generation, or games database marketing.
• Understanding of gaming loyalty and rewards mechanics (virtual currencies, Backpack-style inventory, quest completion loops) and how these are used as marketing tools.
• Comfort working alongside engineering and product teams in fast-moving product environments where the platform is still being built.