Senior Marketing Manager in PC&Consoles Publishing

We are HeroCraft and we are looking for a senior-level specialist to join our team to work on promoting our PC games.

Responsibilities:

• Defining marketing strategies for PC games;
• Conducting market, competitor, and target audience research;
• Developing game positioning and marketing messaging;
• Building and optimizing marketing funnels
• Setting marketing priorities, selecting promotional channels, and allocating marketing budgets;
• Planning and coordinating marketing activities across all stages of a game's lifecycle;
• Planning marketing campaigns and analyzing their performance;
• Working with Steam's promotional tools and features;
• Evaluating marketing performance and achieving marketing KPIs.

Requirements:

• 3+ years of experience in PC game marketing;
• Strong understanding of PC game marketing and the Steam ecosystem;
• Proven experience independently developing and executing marketing strategies;
• Ability to identify target audiences, position products, and build marketing funnels;
• Experience with advertising channels and marketing analytics;
• Upper-Intermediate English or higher (both written and spoken);
• Experience coordinating cross-functional specialists and external vendors.

Nice to Have:

• A track record of successful PC game launches on Steam;
• Experience coordinating a marketing team on a project basis.

We offer:

• Work in a team of professionals with many years of experience in game development;
• Opportunity to develop professional skills and apply knowledge in practice;
• Company support during important and challenging periods of life;
• 2 paid sick days without a doctor’s note;
• Remote work and a flexible start to the workday.