Senior Marketing Analyst — Grocery – Kazakhstan
We are looking for a Senior Marketing Analyst to join our Grocery team. This is a cross-functional role that requires a well-rounded marketing analytics professional with experience across performance, media, and CRM channels. You will evaluate end-to-end campaign effectiveness, identify growth opportunities, and drive decision-making through data.
You will collaborate closely with marketing, product, and operations teams, build comprehensive dashboards, design tests, and ensure that marketing investments deliver measurable impact. Your insights will play a key role in scaling the delivery business.
You will collaborate closely with marketing, product, and operations teams, build comprehensive dashboards, design tests, and ensure that marketing investments deliver measurable impact. Your insights will play a key role in scaling the delivery business.
- Analyze marketing performance across channels such as paid ads CRM, and promo campaigns to evaluate efficiency and ROI
- Identify key drivers of user acquisition, activation, and retention and recommend actions based on data
- Segment users based on behavior and value to enable targeted marketing and personalized offers
- Track and improve promo effectiveness by analyzing discount usage uplift and cannibalization
- Build and maintain dashboards to monitor the marketing funnel from impressions to repeat purchases
- Collaborate with product marketing and operations teams to align marketing strategy with business goals
- Ensure data accuracy and transparency by maintaining metric definitions and documentation
- 5+ years of experience in marketing analytics or performance analytics
- Strong SQL skills, including working with large datasets and building data marts
- Experience with Python or R for data analysis and modeling
- Understanding of marketing funnel attribution models, LTV, CAC, and incrementality
- Proficiency in BI tools like Tableau, Redash, or similar platforms
- Ability to communicate complex analytical results to nontechnical stakeholders
- Solid foundation in statistics and experimentation methods, including A/B testing
- English: Professional Working Proficiency
- Stable salary, official employment
- Health insurance
- Hybrid work mode and flexible schedule
- Access to professional counseling services, including psychological, financial, and legal support
- Diverse internal training programs
- Partially or fully paid additional training courses
- All necessary work equipment
