Senior Marketing Analyst

We're looking for a Marketing Analyst to empower our Performance team at Prequel.

In this role, you will go beyond standard reporting to spot growth opportunities, analyze creative performance, and proactively drive the scaling of our User Acquisition across all channels (iOS, Android, and Web). You’ll work in close cross-team collaboration with our UA and Growth teams, turning data into real business impact.

• Support the Performance team with analytics: cohort analysis, unit economics (CAC/LTV/ROAS), payback periods, and performance reviews of campaigns and creatives.
• Perform ad/creative-level deep dives: identify creative burnout, campaign saturation, changes in the traffic mix, and the root causes of metric degradation.
• Identify growth opportunities and proactively translate data insights into actionable recommendations for UA and Growth teams.
• Develop and maintain data marts (we use DBT — if you haven't worked with it before, no worries, we’ll teach you during onboarding!).
• Work on predictive models (e.g., LTV and payback predictions) to help optimize and scale our acquisition strategy.
• Automate routine tasks and configure automated updates/calculations in Airflow (SLAs, retries, backfills, and alerts).

• At least 3 years of experience as a Data / Product Analyst.
• Advanced proficiency in SQL (preferably ClickHouse or other analytical DWH) and the ability to build efficient data models.
• Advanced proficiency in Python for analysis and automation (pandas, numpy, API integrations).
• Hands-on experience building and working with data marts.
• Experience with Airflow or other orchestration tools (managing schedules, dependencies, retries, and alerts).
• A positive attitude towards AI and an eagerness to leverage new AI tools in your daily workflow.
• Strong communication skills and comfort with cross-team collaboration.
• Required languages: English, Russian.

Nice-to-have

• Experience in mobile UA or subscription apps (funnels, cohort approach, attribution models, SKAN).
• Understanding of how marketing metrics interact with product mechanics
• Experience with predictive modeling: LTV forecasting, churn prediction, or survival analysis (using sklearn, CatBoost, XGBoost, lifelines, or any other tools you prefer).

Нow we hire:

• HR interview
• Hiring manager interview
• Final interview
• Reference check

• Professional development – paid training and courses, online / offline lectures, workshops and trainings. Our employees take part in all major IT meetups;
• Adaptation – a high-quality onboarding process that helps new employees settle in quickly and smoothly. We regularly collect feedback throughout the probation period;
• Career development – Review is conducted every 6 months, we monitor results and help improve performance;
• Balance between work and personal life – ability to conveniently build your work schedule, take vacations and days off without a bunch of approvals and bureaucracy;
• Health – health insurance compensation;
• Office space – a cool office in Montenegro, with comfortable workplaces and lounge areas;
• Relocation – we offer a full package of documents for those who are ready to move to Montenegro, and we help with obtaining a residence permit;
• Prequel+ – premium access to the entire Prequel product.