Senior Manager, Go-to-Market Marketing - Consumer Services

As the Senior Manager, Go-to-Market Marketing – Consumer Services, you will define and lead the marketing strategy that supports the growth of EPAM’s Consumer Services business across our subsectors.

Serving as the strategic marketing partner to the Consumer Services business and sales leadership, you will translate market dynamics, client priorities and EPAM capabilities into a differentiated, client-centric go-to-market strategy that builds market relevance, creates demand and accelerates pipeline and revenue growth.

You will work collaboratively across Industry, Sales, Marketing, Presales, Industry Solutions, Alliances, Content, Research, Campaigns, Demand Generation, Field Marketing and Operations to connect what Consumer Services clients need, where EPAM can differentiate and how we take those capabilities to market.

What success looks like:

Success in this role means that EPAM has a clear, differentiated and commercially relevant position in the Consumer Services market; our GTM investments are concentrated around the highest-value opportunities; our sellers have compelling industry stories and proof points; our marketing programs create meaningful client engagement and demand; and marketing is demonstrably contributing to pipeline, account expansion and growth.

Ultimately, this role ensures that EPAM goes to market based not simply on what we have to sell, but on what Consumer Services clients need, where the market is moving, and where EPAM has the right to win.

Req #: 1060103967

Responsibilities

• Define the Consumer Services GTM marketing strategy: Establish the long-term market vision, priority audiences, growth opportunities, value propositions and marketing priorities across EPAM Consumer Services businesses
• Translate market and client insight into action: Maintain a deep understanding of Consumer Services market dynamics, buyer priorities, competitive activity, technology trends and emerging opportunities to inform EPAM's positioning and GTM investments
• Develop differentiated industry positioning and messaging: Connect EPAM's technology, engineering, consulting and transformation capabilities to the business challenges and opportunities facing executive buyers across all industry segments
• Partner with Consumer Services business and sales leadership on annual and ongoing business planning: Align marketing priorities, objectives, investments and scorecards with business growth goals and strategic account priorities
• Drive pipeline and sales acceleration: Identify priority market opportunities and orchestrate marketing programs designed to create demand, support strategic accounts, enable large-deal pursuits and expand relationships with existing clients
• Shape and activate the Consumer Services portfolio: Work with industry and capability leaders to identify the offerings, solutions and propositions with the greatest market potential and develop the GTM strategy required to take them to market
• Orchestrate integrated GTM programs: Collaborate across thought leadership, content, campaigns, ABM, digital, field marketing, events, analyst relations, executive engagement and sales enablement
• Build and activate ecosystem opportunities: Work closely with partner marketing to identify opportunities for joint positioning, thought leadership, campaigns and market activation
• Develop industry thought leadership and market POVs: Establish EPAM's perspective on the forces reshaping Consumer Services and create opportunities for executive-level client conversations
• Create industry sales enablement and playbooks: Equip client teams with relevant market insight, buyer perspectives, messaging, proof points, client stories and propositions
• Represent EPAM externally with clients, analysts, alliance partners and at priority Consumer Services industry events, strengthening EPAM's market presence and creating opportunities for business development
• Establish a data-driven approach to GTM performance: Use market intelligence, engagement, pipeline and revenue data to assess performance, optimize investment and continuously refine the Consumer Services GTM strategy
• Serve as the connective tissue across the organization: Bring together Industry, Sales, Solutions, Marketing and Alliances around a common Consumer Services growth agenda

Requirements

• 10+ years of experience in B2B go-to-market marketing, industry marketing, product/solutions marketing or market development, ideally within technology services, consulting, systems integration or another complex B2B environment
• Significant experience within the Consumer Services sector, with strong knowledge including business models, market dynamics, technology priorities and transformation agendas
• Demonstrated ability to translate business strategy and market opportunity into actionable go-to-market marketing strategy
• Strong understanding of Consumer Services buyer personas and the priorities of C-suite and senior business and technology decision-makers
• Proven experience developing differentiated positioning, value propositions, messaging and industry narratives for complex technology and transformation services
• Demonstrated success creating marketing strategies and programs that contribute to pipeline creation, account growth and revenue influence
• Experience orchestrating integrated programs across multiple marketing disciplines, including content, thought leadership, demand generation, ABM, field marketing, events, digital and partner marketing
• Strong executive presence and the ability to serve as a trusted marketing advisor to senior business, sales and client leaders
• Experience working across complex, globally distributed and highly matrixed organizations and influencing teams without direct authority
• Strong understanding of technology ecosystems, including hyperscalers, ISVs and strategic alliance partners
• A strategic, outside-in mindset combined with the ability to translate strategy into execution
• Exceptional communication, storytelling, collaboration and program management skills