Senior Field Marketing Specialist
Shape EPAM’s North American growth through strategic, data-driven marketing!
EPAM Systems is looking for a creative and collaborative individual to join our North American team as a Senior Field Marketing Specialist. You will be part of a networked global marketing team that supports business development, brand building and industry conversation.
Collaborating closely across North America business units and marketing teams, you are responsible for generating marketing qualified leads. The ideal candidate is technically fluent and creative with strong project management and writing skills, as well as comprehensive end-to-end campaign management experience.
This is an exciting opportunity to join an innovative team of experts shaping EPAM’s footprint in advanced AI, cloud and digital platform engineering across North America.
Req #1011455830
Responsibilities
- Partner with business units to define marketing priorities and coordinate quarterly plans
- Collaborate with key stakeholders to develop articulate and launch technology offerings
- Activate targeted marketing campaigns to drive marketing qualified leads (MQLs)
- Test measure and optimize campaigns while reports and follows leads through the sales process
- Identify optimal marketing channels — including events, campaigns, analyst relations, social media and sales tools — to reach target audiences
- Research and monitor the competitive market to inform strategy
- Develop sales kits to accelerate the growth of existing accounts
- Support case study development to highlight client successes
Requirements
- Minimum 3 years of experience in a marketing, field marketing or demand generation role
- Proficiency with common platforms for campaign tracking, analytics, marketing automation and segmentation
- Strong interpersonal skills with the ability to collaborate with stakeholders and form productive working relationships across geographies
- Clear communication for articulation of technical concepts to diverse audiences
- Experience with complex projects in a high-volume business setting
- Proactive approach that demonstrates flexibility and resourcefulness amid ambiguity
- High level of accuracy, attention to detail and organizational skills
- Bachelor's degree in communications, marketing or English
Nice to have
- Experience in marketing AI, generative AI or enterprise cloud services
- Background in global B2B technology marketing
