Salesforce Marketing Cloud Consultant
About the Position
We are looking for a senior, hands on CRM and Marketing Automation professional with strong Salesforce Marketing Cloud experience who can independently support CRM implementation, migration, QA, and launch activities. The person should have a strong understanding of CRM strategy, architecture, data models, and lifecycle marketing, while also being comfortable working directly with marketing automation platforms and executing technical and operational tasks. This is a senior, execution oriented role rather than a purely strategic CRM position. The person should be able to understand requirements, translate them into implementation steps, and execute the work with limited supervision. Experience with Klaviyo is not required but would be a strong advantage, particularly experience with migrations from Salesforce Marketing Cloud to Klaviyo. Given the volume of accounts entering implementation and migration, we need someone who can quickly become an independent owner of assigned workstreams and reduce, rather than increase, the operational workload on the rest of the team. The project operates primarily in the LATAM time zone, so availability to work with the team during LATAM business hours is required.
About the Project
The client is launching a new project focused on the transformation and modernization of its marketing technology ecosystem. The initiative involves evolving the existing CRM and customer engagement landscape, including migration to a new marketing automation platform and integration with the client's broader data ecosystem.
Responsibilities
- Work hands on with Salesforce Marketing Cloud and support CRM and marketing automation initiatives.
- Support CRM platform migration, implementation, configuration, QA, and launch activities.
- Work with customer journeys, automations, segmentation, profiles, custom attributes, events, and lifecycle communications.
- Work with CRM data models, data mapping, consent management, subscriptions, suppressions, and unsubscribe processes.
- Support email deliverability, sending domains, authentication, and related technical configurations.
- Perform QA and troubleshoot data, automation, segmentation, and integration issues.
- Work with technical teams on integrations and understand API based data flows.
- Support migration activities between marketing automation platforms, including Klaviyo where applicable.
- Take ownership of tasks end to end and proactively identify and resolve issues.
- Manage multiple accounts and workstreams simultaneously in a fast paced environment.
Requirements
- Strong hands on experience with Salesforce Marketing Cloud.
- Strong CRM and Marketing Automation experience.
- Strong understanding of CRM data models and data mapping.
- Hands on experience with customer journeys, automations, segmentation, profiles, events, and lifecycle marketing.
- Experience supporting CRM implementations, migrations, integrations, and QA activities.
- Ability to work independently, take ownership of tasks end to end, and proactively identify issues rather than waiting for detailed instructions.
- Comfort managing multiple accounts and workstreams simultaneously in a fast paced environment.
- Availability to work with the team during LATAM business hours.
Nice to Have
- Hands on experience with Klaviyo.
- Experience migrating from Salesforce Marketing Cloud to Klaviyo.
- Experience with Snowflake or other data warehouse integrations.
- Experience with large scale CRM migrations.
- Experience working with multiple brands, business units, or accounts.
- Understanding of Klaviyo APIs and profile and event data structures.
- Experience with Shopify integrations.
- Experience with SMS marketing.
- Experience creating CRM documentation, playbooks, and implementation standards.
