Product & Regional Marketing Manager – Northern Europe

About Finom   Finom is a European tech startup headquartered in Amsterdam, and we’re on a journey towards revolutionizing the financial landscape for entrepreneurs worldwide. Our mission is to develop an all-in-one financial B2B solution that integrates banking functions, accounting, financial management, and invoicing into a seamless, mobile-first platform.   We recently closed a €115 million Series C equity round (around $133 million), bringing our total funding to approximately $346 million. This significant investment follows a $105 million growth funding round from General Catalyst, a long-term backer since 2021 known for supporting companies like Airbnb, HubSpot, KAYAK, and Stripe.   Finom's platform goes beyond traditional banking, offering invoicing and a growing suite of features, including AI-enabled accounting, aiming to simplify financial management for entrepreneurs. We're actively expanding our reach across key EU markets like Germany, France, the Netherlands, Italy, and Spain.   At Finom, we’re not just redefining the entrepreneurial experience — we’re empowering our employees to make a real difference. Your work matters, and your impact extends far beyond product metrics. We nurture innovation and an inspiring work environment where bold ideas thrive, prioritizing thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and our business as a whole.   Maintaining our start-up spirit, we prioritize thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and, of course, our business.  

About the role

We’re looking for a Product & Regional Marketing Manager to drive product marketing and regional marketing initiatives across Northern Europe, with a primary focus on Germany, alongside the Netherlands.

Reporting to the Head of Product & Regional Marketing, you will work closely with Product, Analytics, Creative, Paid Media, PR, CRM, and more to ensure our product and marketing initiatives resonate with SMEs across Northern Europe — supporting the hands-on execution of local initiatives, key go-to-market and campaign initiatives.

You will own the understanding of market performance in your region and help drive improvements - from acquisition to activation.

You will also partner closely with product teams on the one side and marketing teams on the other to position and manage product GTMs.

What you'll do

Drive regional marketing performance
Track and analyze marketing performance across your markets. Identify, plan, and execute opportunities to improve brand and acquisition growth, in collaboration with central teams.

Set up and execute local initiatives
Focus on influencer, affiliate, and partnership marketing. Scope opportunities, conduct outreach, manage the pipeline, negotiate deals, write scripts, and more. Participate in events as required. Build a network of local partners.

Ensure strong local messaging
Collaborate closely with Paid Media, Web, Creative, and other teams to develop and approve local assets. Work closely with the Localization team to ensure transcreation quality.

Manage product GTMs and updates
Plan and execute product launches, ensuring strong market impact and clear positioning. You may also lead international product launches beyond Northern European markets, coordinating execution across multiple regions when assigned.

Develop strong market and product insights
Build a deep understanding of customer needs, competitive dynamics, and local market conditions across Northern Europe, and use these insights to shape messaging and campaign strategies.

Collaborate across teams
Partner with Product, Analytics, Creative, Paid Media, PR, CRM, and more to align initiatives and deliver coordinated market impact.

Advocate for your markets
Advocate for the needs and opportunities of Northern European markets in product and marketing discussions.

 

What you bring

Product marketing experience5+ years of experience in product marketing, growth marketing, and/or brand marketing, ideally in fintech, SaaS, or B2B environments.

Influencer, affiliate, and partnership marketing: Hands-on experience building and scaling influencer, affiliate, and partnership marketing programs - sourcing opportunities, negotiating deals, and managing a partner pipeline end to end. 

Experience working closely with Paid Media and performance marketing teams to drive growth via local creatives and tests.

Ability to develop clear positioning, compelling messaging, and strong marketing concepts that resonate locally.

Excellent project management and stakeholder coordination skills, with the ability to lead complex initiatives across teams in a matrix organization.

Highly action-oriented, flexible, and hands-on, with the ability to navigate ambiguity and move initiatives forward.

Strong familiarity with Northern European markets, particularly Germany, and an understanding of SME customer needs.

Experience leading product go-to-market initiatives and driving product adoption across markets.

Data-driven mindset: Comfortable working with performance data and turning insights into practical growth initiatives. 

Fluency in English and native Level in German is required. Dutch is a plus.

Comfortable leveraging AI tools in daily workflows to improve productivity, research, content creation, and campaign execution.

What You Will Get In Return

Make a genuine impact on the product   Join our upward trajectory, and grow with us. We provide the resources and opportunities for continuous personal and professional development, empowering you to make a genuine impact on our evolving product.   Work in the EU   Embark on this exciting journey with us and enjoy the flexibility of traveling and working remotely or in a hybrid model across Europe.   Become a stock options holder   Unlock your inner entrepreneur and align your aspirations with ours through our Stock Options Program. This exciting opportunity is available to every team member, from junior team members to our founders.   Receive unwavering support and care   Finom stands by you at every step, embodying our commitment to your well-being and success reflected in our modern, friendly, and eco-conscious corporate culture. We offer constant support and care to ensure your Finom experience is successful and fulfilling.   Work & Swim program   Immerse yourself in our exclusive Work & Swim Program. Spend one month in a comfortable corporate apartment in enchanting Cyprus. It's the ideal opportunity to strike the perfect work-life balance while enjoying breathtaking Mediterranean views.   Equal Opportunity Statement    At Finom, we're an equal opportunity employer and value diversity at our company. We embrace diversity and invite applications from all walks of life. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.