Product Marketing Manager

MyGrowth is a personal development app that makes continuous learning simple and engaging by offering daily micro-lessons, practical exercises, and habit-building activities that fit easily into a busy day. MyGrowth makes it easy to stay consistent, helping users acquire new skills, educate themselves, and grow their careers in just a few minutes per day.

Requirements

• 1+ years of experience in Product Marketing, Growth Marketing, or a similar growth-focused role
• Strong analytical skills
• Experience generating and validating growth hypotheses
• Experience working with paid user acquisition funnels
• Experience analyzing funnel performance and conversion metrics
• Ability to make decisions under uncertainty
• Ability to collaborate effectively with Creative, Product, User Acquisition and Analytics teams

Nice to have

• Experience launching new products or acquisition funnels from scratch
• Experience working in R&D or Growth teams
• Experience collaborating on creative strategy
• Experience with subscription-based products
• Experience in EdTech
• Experience with funnel-building tools

Responsibilities

• Own the R&D funnel discovery process from ideation to first scalable results
• Conduct market, audience and competitor research to identify new growth opportunities
• Generate and prioritize hypotheses for new acquisition funnels
• Work closely with Creative Producers to define messaging angles, hooks and creative directions
• Analyze early-stage funnel performance and derive actionable insights
• Identify patterns across experiments and transform them into scalable playbooks
• Validate product-market fit before scaling
• Collaborate with Product, User Acquisition, Analytics and Engineering teams to launch experiments
• Drive successful funnels from the R&D stage into scalable acquisition channels
• Document experiment outcomes and build an internal knowledge base