Product Marketing Manager

Pascal Gaming is on a search for a new player to join our team.


Responsibilities   

• Positioning & Messaging: 
  Craft and evolve product positioning, ensuring a consistent brand voice and communication strategy across all channels 
• GTM Strategies: 
  Design and execute impactful Go-to-Market strategies for new game releases, while sustaining momentum for existing successful titles 
• Sales Enablement: 
  Develop compelling marketing collateral that highlights the Unique Selling Points (USPs) of our games for casino operators, affiliates, and key industry stakeholders 
• Cross-Functional Collaboration: 
  Partner with Sales, Business Development, PR, and Product teams to translate market insights into tangible product enhancements and high-performing promo campaigns
  
  

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field 
• 2+ years of experience in product marketing or brand management (preferably within IT or Fintech sectors) 
• A proven track record of successfully launching and promoting products, backed by measurable business results 
• A deep understanding of GTM strategies, promotional mechanics, and player retention techniques 
• Proficiency in analyzing campaign performance metrics and using data to optimize marketing strategies and ROI 
• Ability to conduct thorough market research and competitor benchmarking to maintain a distinct product advantage 
• Strong experience in overseeing the creation of high-quality marketing assets and ensuring they align with the product’s value proposition 
• Hands-on experience managing multi-channel campaigns 
• Fluency in English is necessary for international communication and strategy development
• Prior experience in the iGaming or gaming industry is a significant plus 
• Ability to translate technical game features into exciting player-facing benefits 
• Excellent interpersonal skills to bridge the gap between technical product teams and commercial sales teams 
• Thriving in a fast-paced environment with frequent new game releases