Product Manager/Product Owner (CRM & Email Platforms)
About the Role
We are looking for an experienced Product Manager to own and evolve our CRM and Email Platform capabilities. This role is responsible for defining product strategy, prioritizing roadmap initiatives, and partnering with Engineering, Design, Marketing, Sales, and Customer Success to deliver scalable customer engagement solutions.
You will lead products that power customer communications across email and CRM channels, helping improve acquisition, activation, retention, and lifecycle marketing while ensuring reliability, compliance, and measurable business impact.
Essential functions
- Define and execute the product vision and roadmap for CRM and email platform capabilities.
- Partner with Marketing, Growth, Sales, and Customer Success teams to understand business needs and translate them into product requirements.
- Own the backlog, prioritize features, and make data-driven product decisions.
- Work closely with engineering teams throughout the product development lifecycle.
- Drive improvements in customer segmentation, audience management, campaign automation, personalization, and reporting.
- Define KPIs and success metrics, monitor product performance, and continuously optimize user outcomes.
- Collaborate with analytics teams to leverage customer data for better engagement and conversion.
- Ensure platform scalability, security, deliverability, and compliance with privacy regulations (GDPR, CAN-SPAM, etc.).
- Conduct customer research, gather feedback, and identify opportunities for innovation.
- Communicate product strategy, roadmap, and progress to stakeholders and executive leadership
Qualifications
- 5+ years of Product Management experience, including ownership of customer-facing or internal platforms.
- Hands-on experience with CRM and/or email marketing platforms
- Strong understanding of customer lifecycle marketing, segmentation, automation, and personalization.
- Experience working with engineering teams in Agile environments.
- Excellent analytical skills with the ability to define metrics and make data-driven decisions.
- Experience writing product requirements, user stories, and acceptance criteria.
- Strong stakeholder management and communication skills.
- Bachelor’s degree in Computer Science, Business, Engineering, or a related field (or equivalent experience).
Would be a plus
- Experience with Customer Data Platforms (CDPs) such as Segment, mParticle, or RudderStack.
- Familiarity with APIs, event-driven architectures, and marketing integrations.
- Knowledge of email deliverability, authentication (SPF, DKIM, DMARC), and messaging best practices.
- Experience with A/B testing and experimentation frameworks.
- Experience working with AI-powered personalization or customer engagement products.
- Experience in SaaS or high-growth technology companies.
We offer
- Opportunity to work on cutting-edge projects
- Work with a highly motivated and dedicated team
- Competitive salary
- Flexible schedule
- Benefits package - medical insurance, vision, dental, etc.
- Corporate social events
- Professional development opportunities
- Well-equipped office
About us
Grid Dynamics (NASDAQ: GDYN) is a leading provider of technology consulting, platform and product engineering, AI, and advanced analytics services. Fusing technical vision with business acumen, we solve the most pressing technical challenges and enable positive business outcomes for enterprise companies undergoing business transformation. A key differentiator for Grid Dynamics is our 8 years of experience and leadership in enterprise AI, supported by profound expertise and ongoing investment in data, analytics, cloud & DevOps, application modernization and customer experience. Founded in 2006, Grid Dynamics is headquartered in Silicon Valley with offices across the Americas, Europe, and India.
