Product manager – Esti
Esti (https://esti.app/) is a leading aesthetic photo editing app on a mission to become the #1 player in the market. We are looking for a Product Manager who will take full ownership of the product journey.
You won’t just be "executing tasks" – you’ll lead a small, highly dedicated, and cross-functional team. We offer full autonomy: you’ll define roadmap, prioritize backlog, and drive product's evolution from ideation to impact.
While we have deep internal expertise in monetization, we need you to focus on the Core Experience.
- Own the Core Value: You’ll be responsible for Engagement and Retention metrics, ensuring users get maximum value from our editing tools.
- Drive ARPU: We don't believe in "money vs. product." You will launch features that increase user loyalty, which naturally leads to higher ARPU.
- Full-Cycle Experimentation: Run a continuous test cycle (from core features to onboarding and paywalls).
- Design personalized onboarding paths based on user intent and source.
- Work closely with the UA team to ensure the product experience matches the "promise" of our ads (CPI/ROAS alignment).
- Proven experience in mobile subscription apps.
- Solid understanding of A/B test design: hypothesis formulation, correct sample size calculation, and stopping rules.
- Experience in analyzing user funnels to understand key journeys (activation → engagement → purchase).
- Our audience is predominantly female and highly trend-conscious. You should have a personal interest in visual trends, aesthetics, and social media content creation.
- Ability to prioritize product features based on their estimated impact on core business metrics (ARPU).
- Understanding of how product changes affect key UA metrics (CPI, ROAS).
- Proven ability to work closely with designers, including writing clear briefs and iterating efficiently on design solutions for testing.
- Required languages: English, Russian
How we hire:
- HR interview
- Hiring manager interview
- Test case
- Final interview
- Reference check
- Professional development – paid training and courses, online / offline lectures, workshops and trainings. Our employees take part in all major IT meetups;
- Adaptation – qualitative onboarding, we help to quickly and smoothly solve all problems. regularly collect feedback throughout the trial period;
- Career development – Review is conducted every 6 months, we monitor results and help improve performance;
- Balance between work and personal life – ability to conveniently build your work schedule, take vacations and days off without a bunch of approvals and bureaucracy;
- Health – extended voluntary health insurance (on the territory of Montenegro);
- Office space – a cool office in Montenegro, with comfortable workplaces and lounge areas;
- Relocation – we offer a full package of documents for those who are ready to move to Montenegro, and we help with obtaining a residence permit;
- Prequel+ – premium access to the entire Prequel product.
