Product Analytics Team Lead (Cupid Media)

Social Discovery Group (SDG) is one of the world's largest groups of social discovery companies, uniting millions of users on dozens of products. SDG solves the problem of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG products redefine the way people interact and connect with each other.

Our portfolio includes social entertainment platforms designed to connect people online across different cultures in different parts of the world. This includes globally recognized brands such as DateMyAge, Dating.com, EuroDate, Dil Mil and Cupid Media. SDG has a presence in more than 150 countries.

SDG invests in social discovery and IT startups around the world directly or via VC funds. Among our VC investments are Patreon, Open AI, Clubhouse, Coursera, Data.ai, Flo, Academia.edu, and many others.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1000+ professionals and digital nomads works all over the world. Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.

We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

We are looking for a Product Analytics Team Lead to join one of our most well-established product - Cupid Media.

Your main tasks will be:

• Core Analytics & Product Impact (Hands-on, playing coach)
  - Act as a playing coach: personally contribute to product and marketing analytics while leading the team
  - Identify root causes of changes in product, marketing, and business KPIs
  - Drive deep user behavior analysis, funnel analysis, and cohort analysis to support product decisions
  - Lead design, evaluation, and interpretation of experiments (A/B testing, CUPED/CUPAC, proxy metrics)
  - Assess and quantify the expected and actual business impact of product and marketing initiatives
  - Partner closely with Product, Marketing, and Growth teams to support product strategy and roadmap decisions
  
  Team Leadership & People Management
  - Lead, mentor, and develop a team of product analysts (2 analysts + functional DE support)
  - Set clear goals, expectations, and development plans for team members
  - Ensure high quality of analytical outputs, insights, and recommendations
  - Conduct regular 1-1s, performance reviews, and competency development
  - Foster a strong data-driven culture and analytical mindset across the product organization
  
  Analytics Systems, Infrastructure & Architecture Ownership
  - Own and prioritize the analytics and data infrastructure backlog together with Data Engineering
  - Translate business and product needs into analytical and data platform requirements
  - Act as analytics owner for the core data platform and migration initiatives
  - Ensure data quality, metric consistency, and scalability of analytics solutions
  - Define and maintain standards for metrics, dashboards, experimentation, and analytical processes
  
  Marketing Analytics & Growth Analytics Ownership
  - Build and scale a systematic marketing analytics framework (LTV, CAC, attribution, funnels)
  - Ensure reliability and consistency of marketing signals used for decision-making
  - Partner with Marketing and Growth teams to improve performance measurement and optimization
  - Develop fast feedback loops and proxy metrics to accelerate learning and decision-making
  
  Stakeholder Management & Communication
  - Serve as the main analytics partner for Product, Marketing, and key business stakeholders
  - Proactively communicate insights, risks, and opportunities to leadership
  -Translate complex analytical findings into clear, actionable recommendations
  - Balance short-term business needs with long-term analytics strategy and platform development

We expect from you:

• Product thinking: can think about the product through user behavior and metrics, understands what users actually do behind the numbers and how metrics reflect product value
• Systems thinking: able to think both top-down and bottom-up, see the product, analytics, and data platform as a single system
• Critical thinking: questions data, assumptions, and conclusions; validates insights through cross-checks and alternative hypotheses
• Effective communication:
  Uses data-driven storytelling and references to support arguments
  Explains complex analytical concepts in clear and simple language
  Provides structured conclusions with clear recommendations and impact assessment
  Effectively collaborates with stakeholders and confidently presents and defends analytical results
• Ownership and independence: зroactively identifies problems and growth opportunities without waiting for task
• English proficiency: Upper-intermediate (B2) or higher level of English (this is an English speaking team)
• Ability to work 9:00 - 18:00 (between GMT+4-GMT+10 timezone)

What do we offer:

• REMOTE OPPORTUNITY to work full time;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• 50% payment for professional training, international conferences and meetings;
• Corporate discount for English lessons;
• ​Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• ​Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.

Sounds good? Join us now!